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Pavement o/s, 84 St James’s Street, Burnley, BB11 1NJ

PA/2026/0224Consent to display an advertisementRefused
Advertisement consent

Refused on 10 August 2026

Council decision: RefuseDelegated (officer decision)2 reasons for refusal

Approximate location: the centre of the postcode, not the exact property.

Proposal

The installation of a multifunctional communication Hub including defibrillator and advertisement display, as illustrated in the attached documentation.

Submitted
15 June 2026
Decision level
Delegated (officer decision)
  1. Received15 Jun
  2. Validated15 Jun
  3. Consult.
  4. Target15 Jun
  5. Decided10 Aug

Decided in 56 days (council typically 56)

About this application

This is an advertising consent application at Pavement o/s , 84 St James’s Street, Burnley , BB11 1NJ. Burnley has handled 19 applications of this type. This one was decided in 56 days. The site is in a conservation area. There has been 1 other application at this address. We hold 164 applications in total for the BB11 postcode area.

92% of advertising applications at Burnley Borough Council were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Why it was refused

  1. The proposed illuminated digital advertisement, by reason of its siting, scale, prominence and contemporary digital appearance, would introduce an unduly dominant and visually intrusive feature within the Burnley Town Centre Conservation Area. The advertisement would detract from the character and appearance of the Conservation Area and from the setting of the locally listed buildings at 80-94 St James's Street. Furthermore, the commercial and community benefits associated with the proposal are not considered sufficient to outweigh the identified heritage harm. The proposal is therefore contrary to Policies HE1, HE2, HE3 and SP5 of the Burnley Local Plan and fails to satisfy the statutory duty under Section 72(1) of the Planning (Listed Buildings and Conservation Areas) Act 1990 to preserve or enhance the character or appearance of the Conservation Area. Cont./ PA/2026/0224
  2. The proposed illuminated digital advertisement, by reason of its scale, illuminated nature, prominent siting and commercial appearance, would introduce an unduly dominant feature within the pedestrianised public realm of St James's Street. In combination with the approved digital advertisement approximately 75 metres from the application site, the proposal would result in the clustering of illuminated digital displays along the principal pedestrian route through Burnley Town Centre, contributing to visual clutter and causing unacceptable harm to the visual amenity and character of the streetscene. The proposal is therefore contrary to Policies SP5 and TC8 of the Burnley Local Plan, the Council's Shopfront and Advertisement SPD (2019), Paragraph 141 of the National Planning Policy Framework, and the Town and Country Planning (Control of Advertisements) (England) Regulations 2007, which require advertisements to safeguard amenity.

From the council's decision notice.

Application details

Postcode
BB11 1NJ
Application type
Consent to display an advertisement
Scale / size
Small

Planning application dates

Date validated
15 June 2026
Target decision date
15 June 2026
Application expires
10 August 2026

Planning decision

Statutory period
56 days

Additional information

Documents
17

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Conservation area: Burnley Town Centre
  • Listed building: Grade II: 4-10, Paradise StreetOn or next to this site
  • Article 4 direction: Article 4 Direction: Houses in Multiple Occupation
  • Heritage at Risk Register: Burnley Town Centre
  • Flood zone 1: Low probability (rivers and sea)

Not published by this council, so not checked: tree preservation orders. Ask the council if these matter.

Also checked, none recorded (19)

flood storage areas, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2026
    15 Jun

    The installation of a multifunctional communication Hub including defibrillator and advertisement display, as…

    RefusedFull planning permissionFiled alongsidePA/2026/0219
  2. 2026
    15 Jun

    The installation of a multifunctional communication Hub including defibrillator and advertisement display, as…

    This applicationRefusedAdvertisement consentPA/2026/0224

Source: Burnley

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