Street Record, Edgware Road, London

26/0538Advertisement consentRefused

Refused on 27 April 2026

Delegated (officer decision)2 reasons for refusal

Proposal

Advertisement consent for proposed two digital internally illuminated 75-inch LCD display screens on BT Street Hub on pavement outside Asda, Edgeware Road, NW9 0AS

Received: 2 March 2026
Decision level: Delegated (officer decision)
Council: London Borough of Brent

ReceivedReceived2 Mar
ValidatedValidated2 Mar
Consult.Consultation17 Apr
TargetTarget Date
DecidedDecided27 Apr

Decided in 56 days (council typically 56)

About this application

This is an advertising consent application at Street Record, Edgware Road, London. Brent has handled 150 applications of this type. This one was decided in 56 days. There have been 13 other applications at this address.

84% of advertising applications at London Borough of Brent were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

The proposed hub by reason of its design, size and siting would result in unwarranted street clutter, unacceptably distract drivers, reduce the available width for the safety of mobility impaired users and would prejudice the ability of the Local Highway Authority to efficiently manage the operation of the highway. The proposal is therefore contrary to Policy D8 of the London Plan (2021), Policies DMP1, BD1 & BT1 of Brent's Local Plan (2019-2041), the guidance set out within Brent's SPD 1 and SPG 8 for Advertisements (2004).
In the absence of foundation details showing the extent of the proposed foundation works in relation to a street tree, the development has failed to demonstrate that it would avoid harm to the tree, which contributes positively to the visual amenity of the street. This is contrary to Policies DMP1 and BGI2 of the Brent's Local Plan 2019-2041.

From the council's decision notice.

Application details

Application type: Advertisement consent
Scale / size: Small

Planning application dates

Date validated: 2 March 2026
Consultation expiry: 17 April 2026
Neighbour consultation end: 17 April 2026
Last date for comments: 27 April 2026

Applicant and agent

Agent: Dalcour Maclaren
Agent address: Unit 26, The Courtyard, 188 Galgorm Road, Ballymena, BT42 1HL

Additional information

Planning Portal ID: PP-14741783
Comments: 0
Documents: 12

Site constraints

Checking the site

2/3

Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

Article 4 direction: Article 4 Small Houses in Multiple Occupation (HMO) Area 1
Brownfield land register: Symal House, Edgware Road, Kingsbury, London, NW9 0HURegister site at or near this address
Flood zone 1: Low probability (rivers and sea)

Also checked, none recorded (22)

flood storage areas, conservation areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

2026
2 Mar
Proposed installation of 1no. new BT Street Hub, incorporating 2no. digital 75" LCD advert screens on…
RefusedFull Planning PermissionFiled alongside26/0537
2026
2 Mar
Advertisement consent for proposed two digital internally illuminated 75-inch LCD display screens on BT…
This applicationRefusedAdvertisement consent26/0538

Planning history at this site

13 other applications at this property, newest first.

Source: Brent

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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