Corner Gooch Street North Bromsgrove Street Birmingham B5 6QB
Refused on 7 April 2026
Council decision: Refuse1 reason for refusal
Proposal
Display of 3no. externally illuminated fascia signs and 16no. other non illuminated signs
- Received
- 7 January 2026
- Council
- Birmingham City Council
- Ward
- Bordesley & Highgate
- ReceivedReceived7 Jan
- ValidatedValidated2 Mar
- Consult.Consultation
- TargetTarget Date
- DecidedDecided7 Apr
Decided in 36 days (council typically 56)
About this application
This is an advertising consent application at Corner Gooch Street North Bromsgrove Street Birmingham B5 6QB. Birmingham has handled 634 applications of this type. This one was decided in 90 days, 5 weeks longer than Birmingham's typical decision time. The site is in 1 listed building nearby. There are no previous applications recorded at this address. In the past year there have been 57 applications across Bordesley & Highgate. We hold 312 applications in total for the B5 postcode area.
88% of advertising applications at Birmingham City Council were approved. Across all application types, the council typically decides in about 8 weeks (median).
Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street
Why it was refused
- The proposed advertisement, by reason of the scale, siting and extent of the window vinyl's across the Henstead Street elevation, would result in an excessive and visually intrusive form of signage. The development would create visual clutter, obscure the active frontage, and detract from the character and appearance of the host building and the surrounding street scene, thereby harming visual amenity. The proposal is therefore contrary to Policies PG3 and TP27 of the Birmingham Development Plan 2017, and the National Planning Policy Framework.
From the council's decision notice.
Application details
- Postcode
- B5 6QB
- Application type
- Advertisement
- Scale / size
- Small
- District
- Ladywood
Planning application dates
- Date validated
- 2 March 2026
- Application expires
- 4 March 2026
Planning decision
- Statutory period
- 2 days
Additional information
- Documents
- 12
Site constraints
Designations at the address point. Ones next to the site may also apply.
- Article 4 direction: City Wide Hmo
- Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (22)
flood storage areas, conservation areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
Source: Birmingham
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Around this site
Nearby applications
- Former Kent Street Baths Land bounded by Bromsgrove Street, Gooch Street North, Kent Street and Henstead Street Southside Birmingham B5 6QB2023/08667/PA · ConditionsApproved0.0 mi
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For applicants and trades
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Planning something similar?
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