The Arcadian Centre Hurst Street (External Walls Facing Hurst Street & Pershore Street) Birmingham B5 4ST
Refused on 31 October 2025
Council decision: Refuse1 reason for refusal
Proposal
Display of 3no. internally illuminated digital displays
- Received
- 25 April 2025
- Council
- Birmingham City Council
- Ward
- Bordesley & Highgate
- ReceivedReceived25 Apr
- ValidatedValidated25 Jun
- Consult.Consultation
- TargetTarget Date
- DecidedDecided31 Oct
Decided in 128 days (council typically 56)
About this application
This is an advertising consent application at The Arcadian Centre Hurst Street (External Walls Facing Hurst Street & Pershore Street) Birmingham B5 4ST. Birmingham has handled 634 applications of this type. This one was decided in 189 days, 19 weeks longer than Birmingham's typical decision time. There are no previous applications recorded at this address. In the past year there have been 57 applications across Bordesley & Highgate. We hold 312 applications in total for the B5 postcode area.
88% of advertising applications at Birmingham City Council were approved. Across all application types, the council typically decides in about 8 weeks (median).
Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street
Why it was refused
- The proposed advertisements, by reason of their location, height above ground, excessive scale, number and brightly illuminated design with animated digital content would result in an adverse visual impact on the surrounding area, detrimental to amenity. Signs 1 and 3 would harm the visual amenity within the setting of 50, 52 and 54 Inge Street, the Grade II Listed Birmingham Back to Backs. The signs would thereby be detrimental to the significance of the listed structure. As such all of the signs would be contrary to Policy PG3 of the Birmingham Development Plan 2017, Policy DM2 of the Development Management in Birmingham DPD 2021 and the National Planning Policy Framework, including paragraph 141.
From the council's decision notice.
Application details
- Postcode
- B5 4ST
- Application type
- Advertisement
- Scale / size
- Small
- District
- Ladywood
Planning application dates
- Date validated
- 25 June 2025
- Application expires
- 20 June 2025
Additional information
- Documents
- 11
Site constraints
Designations at the address point. Ones next to the site may also apply.
- Article 4 direction: City Wide Hmo
- Brownfield land register: Ringway Centre Sbq2 & Sqb3 Smallbrook QueenswayRegister site at or near this address
- Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (22)
flood storage areas, conservation areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
Source: Birmingham
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Around this site
Nearby applications
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