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Telephone Kiosk North Of Junction With Dunkley Street Waterloo Road Wolverhampton West Midlands

26/00515/ADVApplication to Display AdvertsRefused
Advertisement consent

Refused on 3 July 2026

Council decision: RefuseDelegated (officer decision)1 reason for refusal

Site boundary (council red line)

Proposal

Two digital 75 inch LCD display screen, one on each side of the Street Hub unit.

Received
11 May 2026
Decision level
Delegated (officer decision)
Ward
St Peters
  1. Received11 May
  2. Validated11 May
  3. Consult.
  4. Target6 Jul
  5. Decided3 Jul

Decided in 53 days (council typically 42)

About this application

This is an advertising consent application at Telephone Kiosk North Of Junction With Dunkley Street Waterloo Road Wolverhampton West Midlands. Wolverhampton has handled 297 applications of this type. This one was decided in 53 days, 11 days longer than Wolverhampton's typical decision time. The site is in the City Centre conservation area, with 3 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 43 applications across St Peters.

79% of advertising applications at Wolverhampton City Council were approved. Across all application types, the council typically decides in about 6 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

  1. The advertisement is directly associated with the BT Street Hub, which has been refused under application reference 26/00514/FUL. The proposed large digital display screens, incorporated into the Street Hub structure, would be of substantial width and height. By reason of their scale, illumination and advertising function, the screens would appear visually prominent and incongruous in this location, resulting in an excessive form of advertising infrastructure that would fail to integrate satisfactorily with its surroundings. As such, the proposed structure would introduce a significantly different visual presence and would add unnecessary visual clutter to an area where signage exhibits a disciplined and proportionate approach generally limited to that associated businesses and local landmarks. The black powder-coated aluminium finish would further reinforce its imposing appearance. Consequently, in isolation, it would fail to preserve the established character and appearance, and visual amenity of the street scene.

From the council's decision notice.

Application details

Application type
Application to Display Adverts
Scale / size
Small

Planning application dates

Date validated
11 May 2026
Target decision date
6 July 2026

Applicant and agent

Agent
Telent
Agent address
Rutland House 5 Allen Road Livingston EH54 6TQ

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-14914306
Documents
13

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Flood zone 1: Low probability (rivers and sea)

Not published by this council, so not checked: conservation areas and Article 4 directions. Ask the council if these matter.

Possibly incomplete for this council: tree preservation orders.

Also checked, none recorded (21)

flood storage areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Wolverhampton

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