Heron Frozen Foods Ltd, Heron Frozen Foods Ltd, Cherry Tree Shopping Centre, 6 - 8 Cherry Square, Liscard, Wallasey, Wirral, CH44 5XU
Approved on 23 September 2022
Council decision: Conditional ApprovalPlanning committee
Boundary © HM Land Registry, © Ordnance Survey · details
This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.
Proposal
Retrospective advert consent sought for 6 no. non-illuminated pole mounted and 2 no. non-illuminated wall mounted fascia signs.
- Received
- 15 November 2021
- Decision level
- Planning committee
- Public comments
- 19
- Ward
- Liscard
- ReceivedReceived15 Nov
- ValidatedValidated30 Mar
- Consult.Consultation2 Sep
- TargetTarget Date
- DecidedDecided23 Sep
Decided in 177 days (council typically 56)
About this application
This is an advertising consent application at Heron Frozen Foods Ltd, Heron Frozen Foods Ltd, Cherry Tree Shopping Centre, 6 - 8 Cherry Square, Liscard, Wallasey, Wirral, CH44 5XU. Wirral has handled 316 applications of this type. This one was decided in 312 days, 37 weeks longer than Wirral's typical decision time. There has been 1 other application at this address. In the past year there have been 36 applications across Liscard. We hold 414 applications in total for the CH44 postcode area.
97% of advertising applications at Wirral Metropolitan Borough Council were approved. Across all application types, the council typically decides in about 8 weeks (median).
Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street
Application details
- Postcode
- CH44 5XU
- Application type
- Advertisement Consent
- Scale / size
- Medium
Planning application dates
- Date validated
- 30 March 2022
- Consultation expiry
- 2 September 2022
- Consultation start
- 1 April 2022
- Consultation end
- 2 September 2022
- Neighbour consultation start
- 1 April 2022
- Neighbour consultation end
- 26 April 2022
- Last date for comments
- 25 May 2022
- Application expires
- 14 October 2022
Applicant and agent
- Agent
- JMW
- Agent address
- 1 Byrom Place,, Bickernhill Road, Spinningfields,, M3 3HG
Planning decision
- Statutory period
- 198 days
Publicity
- Advertisement expiry
- 26 April 2022
- Site notice end
- 26 April 2022
Additional information
- Planning Portal ID
- PP-10393412
- Documents
- 35
- Constraints
- 4
Site constraints
Designations that overlap or adjoin the site outline.
- Brownfield land register: 15-17 Wallasey Road, Liscard, CH45 4NLRegister site at or near this address · +2 more
- Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (23)
flood storage areas, conservation areas, listed buildings, Article 4 directions, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
Associated applications
- 202115 Nov
Retrospective advert consent sought for 6 no. non-illuminated pole mounted and 2 no. non-illuminated wall…
This applicationApprovedAdvertisement consentADV/21/02183 - 202115 Nov
Retrospective permission sought for erection of 2 no. pole mounted ANPR and 1 no. wall/pole mounted ANPR…
RefusedFull Planning PermissionFiled alongsideAPP/21/02188
Source: Wirral
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Around this site
Nearby applications
- Kwik Save Store, 2 Cherry Square, Liscard, Wallasey, CH44 5XUAPP/05/06126 · FullApproved0.0 mi
- Cherry Tree Shopping Centre, Liscard, Wirral, CH44 5XUADV/05/05015 · AdvertisingRefused0.0 mi
- Cherry Tree Shopping Centre, Liscard, Wirral, CH44 5XUAPP/05/06211 · FullApproved0.0 mi
- Home and Bargain Household Goods, 2 Cherry Square, Liscard, Wirral, CH44 5XUADV/07/05137 · AdvertisingApproved0.0 mi
- 6-8 Cherry Square, Liscard, Wirral, CH44 5XUAPP/08/05100 · FullApproved0.0 mi
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