Pavement o/s Ramparts, Devizes Road, Salisbury, SP2 7EE

1. 1.The proposed development, by reason of its scale, design and prominent internally illuminated digital display, would represent a visually intrusive, dominant and incongruous feature within the streetscene, resulting in unacceptable harm to visual amenity and the character and appearance of the area. The proposal would introduce a substantial new element of street furniture into an area that is currently open and relatively uncluttered, thereby undermining established public realm improvements and eroding the quality of the environment. This harm is further exacerbated by the site’s highly prominent location on an important arterial route into Salisbury city centre, where the surrounding character is informed by nearby listed buildings and the site’s position between two designated conservation areas. Whilst the proposal does not result in direct harm to designated heritage assets, these assets form an important part of the character of the area, which the development fails to respect or respond to. The Street Hub would primarily function as a commercial advertising display, and the wider telecommunications benefits cited are ancillary, are not secured, and have not been demonstrated as necessary in this location. There is no evidence to indicate that such benefits could not be delivered through a less visually intrusive form of development. As such, these benefits attract only limited weight and do not outweigh the identified harm. The development is therefore contrary to Core Policies 57 and 58 of the Wiltshire Core Strategy, the Creating Places Design Guide, Wiltshire Design Guide, the Council’s Supplementary Planning Guidance on Shopfronts and Advertisements, Policy 6 of the Salisbury Neighbourhood Plan, and the National Planning Policy Framework (2024), including paragraph 141, which seeks to ensure that advertisements do not harm amenity.

From the council's decision notice.

Postcode

SP2 7EE

Application type

Full planning permission

Scale / size

Small

Parish

Salisbury CP

Date validated

30 April 2026

Consultation expiry

28 May 2026

Consultation end

28 May 2026

Target decision date

25 June 2026

Case officer

Hayley Clark

Statutory period

56 days

Documents

15