De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Approved on 12 October 2026
Proposal
Installation of Christmas decorations in the form of elegant illuminated ribbons flowing across the facade, punctuated by illuminated star motifs and discreet Ferrari-red accents, creating a festive composition inspired by movement and light. for temporary period from October 2026 until January 2027. (Site include 48-50 Old Bond Street W1/ 57-59 Piccadilly) (Linked with 26/05745/ADV)
- Received
- 21 August 2026
- Council
- City of Westminster
- ReceivedReceived21 Aug
- ValidatedValidated21 Aug
- Consult.Consultation
- TargetTarget Date
- DecidedDecided12 Oct
Decided in 52 days
About this application
This is a planning application at De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT. Westminster has handled 27,140 applications of this type. This one was decided in 52 days, 3 days longer than Westminster's typical decision time. The site is in the Mayfair conservation area, with 20 listed buildings nearby. There have been 6 other applications at this address. We hold 791 applications in total for the W1S postcode area.
Application details
- Postcode
- W1S 4QT
Planning application dates
- Date validated
- 21 August 2026
Site constraints
Designations that overlap or adjoin the site outline.
- Conservation area: Mayfair
- Listed building: Grade II: 48-50, OLD BOND STREET W1 (See details for further address information)On this site · +4 more
- Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
- Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (21)
flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
Associated applications
- 202621 Aug
Installation of Christmas decorations in the form of elegant illuminated ribbons flowing across the facade…
This applicationApprovedListed building consent26/05744/LBC - 202621 Aug
Display of Christmas decorations in the form of elegant illuminated ribbons flowing across the facade…
ApprovedAdvertisement consentPart of26/05745/ADV
Planning history at this site
13 other applications at this property, newest first.
- 202622 Jun
Installation of a vending machine to the Piccadilly elevation on the existing retail unit. (Linked with…
RefusedListed building consent26/04105/LBC - 202622 Jun
Installation of a vending machine to the Piccadilly elevation on the existing retail unit. (Linked with…
RefusedApplication26/04104/FULL - 202613 Feb
Installation of a chain mail security curtain and a metal security shutter to existing ground floor shopfront…
ApprovedListed building consent26/00901/LBC - 202613 Feb
Installation of a chain mail security curtain and a metal security shutter to existing ground floor shopfront…
ApprovedApplication26/00900/FULL - 202511 Dec
Samples of facing materials pursuant to condition 4 of planning permission dated 05 June 2025 (RN…
ApprovedDischarge of conditions25/08997/ADFULL - 202511 Dec
Detailed drawings of front facade and photos of samples pursuant to condition 3 of listed building consent…
ApprovedListed building consent25/08994/ADLBC - 202510 Nov
Display of non illuminated Hoarding Graphics measuring 7.76m x 14.65m, 7.6m x 20.63m.
RefusedAdvertisement consent25/08188/ADV - 20258 Sep
Display of internally illuminated 5 decorative shapes to be hung on the facade of Debeers building in Old…
ApprovedAdvertisement consent25/06038/ADV - 202523 Jul
Display of non-illuminated hoarding with graphics measuring 14.58m x 3.60m, 2.27m x 3.60m and 18.90m x 3.60m…
ApprovedAdvertisement consent25/04965/ADV - 202522 Apr
Display of four non-illuminated flags on existing poles, and five halo illuminated fascia signs.
ApprovedAdvertisement consent25/02766/ADV - 202522 Apr
Installation of flags on existing poles, and halo illuminated fascia signs on the Piccadilly and Old Bond…
ApprovedListed building consent25/02763/LBC - 202520 Mar
Removal of existing shopfront and replacement with new shopfront including new disabled access door on the…
ApprovedListed building consent25/01872/LBC - 202520 Mar
Removal of existing shopfront and replacement with new shopfront including new disabled access door on the…
ApprovedListed building consent25/01871/FULL
Source: Westminster
Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.
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Around this site
Nearby applications
- De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT25/08188/ADV · AdvertisingRefused0.0 mi
- Albemarle House 1 Albemarle Street City Of Westminster London W1S 4HA24/06886/LBC · HeritageAwaiting decision0.0 mi
- Basement And Ground Floor 1 - 1A Old Bond Street London W1S 4PB26/02171/ADV · AdvertisingRefused0.0 mi
- Basement And Ground Floor 1 - 1A Old Bond Street London W1S 4PB26/02170/FULL · FullRefused0.0 mi
- Albemarle House 1 Albemarle Street London W1S 4HA24/00266/LBC · HeritageApproved0.0 mi
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