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6 - 8 Irving Street London WC2H 7AT

26/04867/ADVRefused

Refused on 23 October 2026

4 reasons for refusal

Site boundary (council red line)

Proposal

Display of internally illumianted fascia sign measuring 0.10m x 1.78 (retrospective). (Linked with 26/04866/FULL)

Received
21 July 2026
Public comments
0 · last counted 8 October 2026
  1. Received21 Jul
  2. Validated20 Aug
  3. Consult.
  4. Target
  5. Decided23 Oct

Decided in 64 days

About this application

This is a planning application for signage at 6 - 8 Irving Street London WC2H 7AT. Westminster has handled 27,108 applications of this type. This one was decided in 25 days, 3 weeks quicker than Westminster's typical decision time. The site is in the Leicester Square conservation area, with 7 listed buildings nearby. There have been 2 other applications at this address. We hold 478 applications in total for the WC2H postcode area.

Why it was refused

  1. We know that the signs for which we have refused permission have already been put up. This is a criminal offence and we may take legal action to have them removed.
  2. We would strongly encourage you to submit a pre-application advice request prior to submitting any future applications for advertisment displays given the layers of existing unauthorised unauthorised advertisement displays (incl the unauthorised display under the display refused for retention under this application).
  3. The lettering on the canopy has 'deemed' consent under the Town and Country Planning (Control of Advertisements) (England) Regulations 2007. This means that you do not need to apply for planning permission for the canopy. However, if you want to light up the lettering by spotlight or other means, you will need to apply for 'express' consent under the advertisement regulations. And if you remove the lettering, the canopy will require planning permission.
  4. Although the canopy has 'deemed' consent, it does not meet our design guidelines and we may make you remove it. We recommend that you replace the canopy with one that meets our guidelines 'Shopfronts, Blinds and Signs'.

From the council's decision notice.

Application details

Postcode
WC2H 7AT

Planning application dates

Date validated
20 August 2026

Additional information

Documents
18

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: Leicester Square
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (22)

flood storage areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2026
    28 Sep

    Alterations to part of shopfront, installation of external heaters, lighting and wind screens…

    RefusedApplicationPart of26/04866/FULL
  2. 2026
    28 Sep

    Display of internally illumianted fascia sign measuring 0.10m x 1.78 (retrospective). (Linked with…

    This applicationRefusedAdvertisement consent26/04867/ADV

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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