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Selfridges 400 Oxford Street London W1A 1AB

26/03950/ADVApproved

Approved on 30 July 2026

Council decision: Application Permitted5 conditions

Site boundary (council red line)

Proposal

Display of internally illuminated digital art displays measuring 10.5,m x 9.0m, internally illuminated column light strips measuring 10.0m x 0.6m and internally illuminated Christmas decorations (trees) on Oxford Street and Duke Street for a temporary period and use of moving lighting effects.

Received
16 June 2026
  1. Received16 Jun
  2. Validated16 Jun
  3. Consult.
  4. Target
  5. Decided30 Jul

Decided in 44 days

About this application

This is a planning application at Selfridges 400 Oxford Street London W1A 1AB. Westminster has handled 27,108 applications of this type. This one was decided in 44 days, 5 days quicker than Westminster's typical decision time. The site is in the Stratford Place conservation area, with 1 listed building nearby. There have been 5 other applications at this address. We hold 29 applications in total for the W1A postcode area.

Application details

Postcode
W1A 1AB

Planning application dates

Date validated
16 June 2026

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: Stratford PlacePart of the site
  • Listed building: Grade II*: SelfridgesOn this site
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (21)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2026
    16 Jun

    Display of internally illuminated digital art displays measuring 10.5,m x 9.0m, internally illuminated column…

    This applicationApprovedAdvertisement consent26/03950/ADV
  2. 2026
    16 Jun

    Installation of digital art displays; column light strips; Christmas decorations on Oxford Street and Duke…

    ApprovedListed building consentRelated26/03951/LBC

Planning history at this site

9 other applications at this property, newest first.

  1. 2026
    23 Jan

    Display of double-sided LED advertisement screen, measuring 1338 x 2100 x 245mm

    WithdrawnAdvertisement consent26/00416/ADV
  2. 2026
    23 Jan

    Display of double-sided LED advertisement screen, measuring 1338 x 2100 x 245mm

    WithdrawnAdvertisement consent26/00415/ADV
  3. 2025
    27 Oct

    Display of one externally illuminated name plaque measuring 0.4m x 0.28m x 0.02m. (Linked with 25/07760/LBC

    ApprovedAdvertisement consent25/07763/ADV
  4. 2025
    27 Oct

    Display of one externally illuminated name plaque measuring 0.4m x 0.28m x 0.025m. (Linked with 25/07763/ADV

    ApprovedListed building consent25/07760/LBC
  5. 2025
    27 Jun

    Display of internally illuminated Christmas decorations on Oxford Street and Duke Street, including permanent…

    ApprovedListed building consent25/04413/LBC
  6. 2025
    27 Jun

    Display of internally illuminated Christmas decorations on Oxford Street and Duke Street, including permanent…

    ApprovedAdvertisement consent25/04412/ADV

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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