Apollo Victoria 17 - 18 Wilton Road London

26/03879/ADVAdvertisingApproved

Advertisement consent

Approved on 28 July 2026

Council decision: Application Permitted5 conditions

Site boundary (council red line)

Proposal

Provision of lighting to existing three theatre advertising boxes on entrance steps.

Received: 12 June 2026
Council: City of Westminster

ReceivedReceived12 Jun
ValidatedValidated15 Jun
Consult.Consultation
TargetTarget Date
DecidedDecided28 Jul

Decided in 43 days (council typically 49)

About this application

This is an advertising consent application at Apollo Victoria 17 - 18 Wilton Road London. Westminster has handled 1,279 applications of this type. This one was decided in 43 days, 6 days quicker than Westminster's typical decision time. The site is in 2 listed buildings nearby. There have been 3 other applications at this address. In the past year there have been 73 applications across Pimlico North.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Application type: Advertising
Scale / size: Small

Planning application dates

Date validated: 15 June 2026

Applicant and agent

Architect profile: OSBORNES ARCHITECTS LIMITED

Site constraints

Checking the site

2/3

Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

Flood zone 3: High probability (rivers and sea)
Listed building: Grade II*: New Victoria TheatreOn this site
Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more

Also checked, none recorded (22)

flood storage areas, conservation areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

2026
15 Jun
Installation of ultra-thin LED light sheet technology within existing poster display cases. (Linked with…
ApprovedListed building consentRelated26/03878/LBC
2026
15 Jun
Provision of lighting to existing three theatre advertising boxes on entrance steps.
This applicationApprovedAdvertisement consent26/03879/ADV

Planning history at this site

10 other applications at this property, newest first.

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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