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Development Site At 8-10 Broadway, Dacre Street And 22 Victoria Street London

26/03125/ADVAdvert Application (ADV)Refused
Advertisement consent

Proposal

Display of two A-boards measuring 1.95m x 0.7m.

Received
12 May 2026
Decided
15 July 2026
Ward
St James's
Site boundary (council red line)
  1. Received12 May
  2. Validated12 May
  3. Consult.
  4. Target7 Jul
  5. Decided15 Jul

Decided in 64 days (council typically 49)

7 weeks typical decision time in Westminster87% of advertising applications approved

This is an advertising consent application at Development Site At 8-10 Broadway, Dacre Street And 22 Victoria Street London. Westminster has handled 1,283 applications of this type and approves 83% of them, typically deciding them in 36 days. This one was decided in 64 days, 4 weeks longer than Westminster's median. The site is in 1 listed building nearby. There have been 3 other applications at this address. In the past year there have been 558 applications across St James's.

Application Details

Reference
26/03125/ADV
Address
Development Site At 8-10 Broadway, Dacre Street And 22 Victoria Street London
Local Authority
Westminster
Application Type
Advert Application (ADV)
Scale / Size
Small
Decision Status
Rejected
Current Status
Pending
Ward
St James's

Applicant & Agent

Agent
Planning Potential Ltd.
Agent Address
Magdalen House 148 Tooley Street London SE1 2TU GB

Planning Application Dates

Date Received
12 May 2026
Target Decision Date
7 July 2026
Date Decided
15 July 2026
Date Validated
12 May 2026
Date Submitted
12 May 2026

Planning Decision

Statutory Period
56 days

Publicity

Appeal

Additional Information

Planning Portal ID
PP-14929839
Comments
0
Documents
8
Coordinates
51.498318, -0.133470
Enriching application data
2/3
Council recordsAppealsFlood risk

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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Associated applications

Planning constraints

Designations that overlap or adjoin the site outline.

  • Flood zone 3: High probability (rivers and sea)
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Brownfield land register: New Scotland Yard 8-10 Broadway London SW1H 0BGRegister site at or near this address
Also checked, none recorded (22)

flood storage areas, conservation areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

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