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1 - 17 Shaftesbury Avenue London W1D 7EA

26/02397/ADVAdvert Application (ADV)Approved
Advertisement consent

Approved on 22 July 2026

Site boundary (council red line)

Proposal

Display of an illuminated LED advertisement screen measuring 17.79m x 44.96m.

Received
13 April 2026
Ward
West End
Agent
Jones Lang LaSalle Limited
  1. Received13 Apr
  2. Validated13 Apr
  3. Consult.
  4. Target8 Jun
  5. Decided22 Jul

Decided in 100 days (council typically 49)

About this application

This is an advertising consent application at 1 - 17 Shaftesbury Avenue London W1D 7EA. Westminster has handled 1,279 applications of this type. This one was decided in 100 days, 7 weeks longer than Westminster's typical decision time. The site is in the Soho conservation area, with 10 listed buildings nearby. There have been 5 other applications at this address. In the past year there have been 484 applications across West End. We hold 436 applications in total for the W1D postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode
W1D 7EA
Application type
Advert Application (ADV)
Scale / size
Small

Planning application dates

Date validated
13 April 2026
Target decision date
8 June 2026

Applicant and agent

Agent
Jones Lang LaSalle Limited
Agent address
30 Warwick Street London W1B 5NH GB

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-14852623
Comments
0
Documents
21

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: Soho
  • Listed building: Grade II: 4-6 Glasshouse StreetOn or next to this site · +1 more
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Brownfield land register: 1-23 Shaftesbury Avenue London W1D 7EARegister site at or near this address
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (20)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Planning history at this site

9 other applications at this property, newest first.

  1. 2026
    2 Apr

    Display of internally illuminated LED signage measuring 15m x 3.2m.

    RefusedAdvertisement consent26/01277/ADV
  2. 2025
    20 Nov

    Use of the ground floor unit H as an office reception (Class E (g) (i)). [Site includes 1-23 Shaftesbury…

    ApprovedApplication25/08497/FULL
  3. 2025
    13 Nov

    Detailed Operational Management Plan and detailed drawings of the layouts for Unit G pursuant to the partial…

    ApprovedDischarge of conditions25/08289/ADFULL
  4. 2025
    24 Sep

    Amendments to planning permission dated 28th June 2024 (RN 23/05736/FULL

    ApprovedNon-material amendment25/06876/NMA
  5. 2025
    12 Sep

    Amendments to planning permission dated 28th June 2024 (RN:23/05736/FULL

    WithdrawnNon-material amendment25/06545/NMA
  6. 2025
    31 Mar

    Variation of condition 34 of planning permission dated 28th June 2024 (RN:23/05736/FULL

    WithdrawnVariation of conditions (s73)25/02172/FULL

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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