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66, 71, Lancaster Gate, W2 3NA

26/02335/ADVConsent to display an advertisementRefused
Advertisement consent

Refused on 12 May 2026

1 reason for refusal

Site boundary (council red line)

Proposal

Display of a non-illuminated fascia sign measuring 0.22m x 2.5m. [Linked to 26/00910/LBC]

Submitted
9 April 2026
  1. Received9 Apr
  2. Validated
  3. Consult.
  4. Target
  5. Decided12 May

Decided in 33 days (council typically 49)

About this application

This is a planning application for signage at 66, 71, Lancaster Gate, W2 3NA. Westminster has handled 571 applications of this type. This one was decided in 33 days, 2 weeks quicker than Westminster's typical decision time. The site is in the Bayswater conservation area, with 9 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 88 applications across LGW_22. We hold 3,422 applications in total for the W2 postcode area.

82% of consent to display an advertisement applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Why it was refused

  1. Because of the location, number and content the proposed commercial flags would harm the appearance of the building and the appearance (amenity) of the area. It would also fail to maintain or improve (preserve or enhance) the character and appearance of the Bayswater Conservation Area. This would not meet Policies 42, 44 and 48(G) of the City Plan 2019 - 2040 (January 2026).

From the council's decision notice.

Application details

Postcode
W2 3NA
Application type
Consent to display an advertisement

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: Bayswater
  • Listed building: Grade II: 66-74, Lancaster Gate W2On this site · +1 more
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed
  • Brownfield land register: 72-74 Lancaster Gate London W2 3NJRegister site at or near this address
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (20)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2026
    9 Apr

    Display of a non-illuminated fascia sign measuring 0.22m x 2.5m. [Linked to 26/00910/LBC

    This applicationRefusedAdvertisement consent26/02335/ADV
  2. 2026
    13 Feb

    Installation of new, replacement signage and external Flags at Lancaster Gate Hotel. [Linked to 26/02335/ADV

    RefusedListed building consentPart of26/00910/LBC

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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