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Basement And Ground Floor Front 35 Great Marlborough Street London W1F 7JF

26/02223/ADVAdvert Application (ADV)Approved
Advertisement consent

Approved on 6 May 2026

Site boundary (council red line)

Proposal

Display of internally illuminated brass lettering fascia sign measuring 200mm x 1000mm, Installation of non-illuminated brass lettering to side of shopfront entrance, measuring 765mm x 350mm

Received
2 April 2026
Ward
West End
Agent
Planning Potential Ltd.
  1. Received2 Apr
  2. Validated2 Apr
  3. Consult.
  4. Target28 May
  5. Decided6 May

Decided in 34 days (council typically 49)

About this application

This is an advertising consent application at Basement And Ground Floor Front 35 Great Marlborough Street London W1F 7JF. Westminster has handled 1,279 applications of this type. This one was decided in 34 days, 2 weeks quicker than Westminster's typical decision time. The site is in the Soho conservation area, with 20 listed buildings nearby. There has been 1 other application at this address. In the past year there have been 484 applications across West End. We hold 413 applications in total for the W1F postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode
W1F 7JF
Application type
Advert Application (ADV)
Scale / size
Small

Planning application dates

Date validated
2 April 2026
Target decision date
28 May 2026

Applicant and agent

Agent
Planning Potential Ltd.
Agent address
Magdalen House 148 Tooley Street London SE1 2TU United Kingdom

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-14830070
Comments
0
Documents
5

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

Also checked, none recorded (21)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2026
    2 Apr

    Installation of new shopfront.

    ApprovedFull Planning Permission ApplicationFiled alongside26/02222/FULL
  2. 2026
    2 Apr

    Display of internally illuminated brass lettering fascia sign measuring 200mm x 1000mm, Installation of…

    This applicationApprovedAdvertisement consent26/02223/ADV

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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