388 Strand London WC2R 0LT
Approved on 25 June 2026
Proposal
Display of a double-sided advertisement panel consisting of 2 LCD screens both measuring 2.1m x 1.34m capable of static and dynamic content display with automatic rotation of images (Bus Shelter OS 390 STRAND)
- Received
- 10 March 2026
- Council
- City of Westminster
- Ward
- St James's
- Agent
- JCDecaux UK Ltd
- ReceivedReceived10 Mar
- ValidatedValidated10 Mar
- Consult.Consultation
- TargetTarget Date5 May
- DecidedDecided25 Jun
Decided in 107 days (council typically 49)
About this application
This is an advertising consent application at 388 Strand London WC2R 0LT. Westminster has handled 1,279 applications of this type. This one was decided in 107 days, 8 weeks longer than Westminster's typical decision time. The site is in the Covent Garden conservation area, with 19 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 478 applications across St James's. We hold 186 applications in total for the WC2R postcode area.
87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).
Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street
Application details
- Postcode
- WC2R 0LT
- Application type
- Advert Application (ADV)
- Scale / size
- Small
Planning application dates
- Date validated
- 10 March 2026
- Target decision date
- 5 May 2026
Applicant and agent
- Agent
- JCDecaux UK Ltd
- Agent address
- 991 GREAT WEST ROAD BRENTFORD TW8 9DN MIDDLESEX
Planning decision
- Statutory period
- 56 days
Site constraints
Designations that overlap or adjoin the site outline.
- Conservation area: Covent Garden
- Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
- Brownfield land register: 2 Savoy Court London WC2R 0EZRegister site at or near this address
- Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (21)
flood storage areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
Source: Westminster
Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.
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Around this site
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