The Albert 52 Victoria Street London SW1H 0NP
Approved on 21 May 2026
Proposal
Display of an externally illuminated projecting sign measuring 1.35m x 0.9m; three non-illuminated plaques measuring 0.25m x 0.25m; three internally illuminated menu cases measuring 0.5m x 0.377m; three externally illuminated fascia signs measuring 0.276m x 2.596m; two non-illuminated fascia signs measuring 0.2m x 1.847m and 0.176m x 0.577m; and four non-illuminated signboards, one measuring 0.8m x 0.52m and three measuring 0.35m x 0.35m.
- Received
- 24 February 2026
- Council
- City of Westminster
- Ward
- St James's
- ReceivedReceived24 Feb
- ValidatedValidated24 Feb
- Consult.Consultation
- TargetTarget Date21 Apr
- DecidedDecided21 May
Decided in 86 days (council typically 49)
About this application
This is an advertising consent application at The Albert 52 Victoria Street London SW1H 0NP. Westminster has handled 1,279 applications of this type. This one was decided in 86 days, 5 weeks longer than Westminster's typical decision time. The site is in the Broadway and Christchurch Gardens conservation area, with 4 listed buildings nearby. There have been 2 other applications at this address. In the past year there have been 478 applications across St James's. We hold 414 applications in total for the SW1H postcode area.
87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).
Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street
Application details
- Postcode
- SW1H 0NP
- Application type
- Advert Application (ADV)
- Scale / size
- Small
Planning application dates
- Date validated
- 24 February 2026
- Target decision date
- 21 April 2026
Applicant and agent
- Agent
- Ashleigh Signs
- Agent address
- Ashleigh House Beckbridge Road Normanton WF6 1TE
Planning decision
- Statutory period
- 56 days
Site constraints
Designations that overlap or adjoin the site outline.
- Flood zone 3: High probability (rivers and sea)
- Conservation area: Broadway And Christchurch Gardens
- Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
Also checked, none recorded (21)
flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
Associated applications
- 202624 Feb
Display of an externally illuminated projecting sign measuring 1.35m x 0.9m; three non-illuminated plaques…
This applicationApprovedAdvertisement consent26/01163/ADV - 202624 Feb
Installation of signage, replacement of lighting and fascia repainting.
ApprovedListed building consentFiled alongside26/01164/LBC
Planning history at this site
1 other application at this property, newest first.
Source: Westminster
Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.
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Around this site
Nearby applications
- The Albert 52 Victoria Street London SW1H 0NP26/03064/LBC · HeritageApproved0.0 mi
- 52 Victoria Street London SW1H 0NP07/02317/LBC · HeritageRefused0.0 mi
- 52 Victoria Street London SW1H 0NP07/02155/LBC · HeritageRefused0.0 mi
- 52 Victoria Street London SW1H 0NP07/02316/FULL · FullRefused0.0 mi
- 52 Victoria Street London SW1H 0NP06/10369/LBC · HeritageApproved0.0 mi
For applicants and trades
Contractors near this project
- Avent Roofing ServicesVerifiedWestminsterRoofing0.8 mi
- Atlas South Technical Service LimitedVerifiedLondonProperty MaintenanceHandyman1.8 mi
- Nova Coat & PlasterVerifiedStreatham, LondonRenovations & RefurbishmentsPlastering4.1 mi
- Orient Construction Consultancy LimitedVerifiedLondon4.4 mi
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