Basement And Ground Floor 11 - 12 Pall Mall London SW1Y 5LU

25/09035/ADVAdvert Application (ADV)Approved

Advertisement consent

Approved on 31 December 2025

Council decision: Application PermittedDelegated (officer decision)

Site boundary (council red line)

Proposal

Display of one externally illuminated projecting sign measuring 0.8m x 0.8m and one plaque sign to front measuring 0.5m x 1.04m.

Received: 12 December 2025
Decision level: Delegated (officer decision)
Council: City of Westminster
Ward: St James's
Agent: Geoff Crowther Architects Ltd

ReceivedReceived12 Dec
ValidatedValidated12 Dec
Consult.Consultation
TargetTarget Date6 Feb
DecidedDecided31 Dec

Decided in 19 days (council typically 49)

About this application

This is an advertising consent application at Basement And Ground Floor 11 - 12 Pall Mall London SW1Y 5LU. Westminster has handled 1,279 applications of this type. This one was decided in 19 days, 4 weeks quicker than Westminster's typical decision time. The site is in the St James's conservation area, with 17 listed buildings nearby. There have been 4 other applications at this address. In the past year there have been 474 applications across St James's. We hold 969 applications in total for the SW1Y postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode: SW1Y 5LU
Application type: Advert Application (ADV)
Scale / size: Small

Planning application dates

Date validated: 12 December 2025
Target decision date: 6 February 2026

Applicant and agent

Agent: Geoff Crowther Architects Ltd
Agent address: 4 morecoombe close kingston upon thames kt2 7jq United Kingdom

Planning decision

Statutory period: 56 days

Additional information

Planning Portal ID: PP-14561126
Comments: 0
Documents: 8

Site constraints

Checking the site

2/3

Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

Conservation area: St James's
Listed building: Grade II: Crusader HouseOn or next to this site
Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
Flood zone 1: Low probability (rivers and sea)

Also checked, none recorded (21)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

2025
12 Dec
Installation of an externally illuminated projecting sign measuring 0.8m x 0.8m, a non-illuminated polished…
ApprovedListed building consentFiled alongside25/09029/LBC
2025
12 Dec
Display of one externally illuminated projecting sign measuring 0.8m x 0.8m and one plaque sign to front…
This applicationApprovedAdvertisement consent25/09035/ADV

Planning history at this site

5 other applications at this property, newest first.

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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