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93 - 94 Wilton Road London SW1V 1DW

25/08912/ADVAdvert Application (ADV)Refused
Advertisement consent

Refused on 6 January 2026

Council decision: Application RefusedDelegated (officer decision)

Site boundary (council red line)

Proposal

Display of one internally illuminated projecting sign measuring 0.50 m x 0.40 m, one internally illuminated fascia sign measuring 0.45 m x 3.79 m and one internally illuminated menu card box measuring 0.99 m x 0.40 m.

Received
8 December 2025
Decision level
Delegated (officer decision)
Ward
Pimlico North
  1. Received8 Dec
  2. Validated8 Dec
  3. Consult.
  4. Target2 Feb
  5. Decided6 Jan

Decided in 29 days (council typically 49)

About this application

This is an advertising consent application at 93 - 94 Wilton Road London SW1V 1DW. Westminster has handled 1,279 applications of this type. This one was decided in 29 days, 3 weeks quicker than Westminster's typical decision time. The site is in the Pimlico conservation area. There have been 4 other applications at this address. In the past year there have been 72 applications across Pimlico North. We hold 1,120 applications in total for the SW1V postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode
SW1V 1DW
Application type
Advert Application (ADV)
Scale / size
Small

Planning application dates

Date validated
8 December 2025
Target decision date
2 February 2026

Applicant and agent

Agent
Cantor Masters
Agent address
Third Floor 89 Borough High Street London SE1 1NL United Kingdom

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-14548467
Comments
0
Documents
11

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Flood zone 3: High probability (rivers and sea)
  • Conservation area: Pimlico
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
Also checked, none recorded (22)

flood storage areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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