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28 New Bond Street London W1S 2RJ

25/05999/ADVAdvert Application (ADV)Permitted
Advertisement consent

Proposal

Display of externally illuminated Christmas garlands framing the store front window measuring 4m X 6m from 10th November to 5th January 2026

Received
22 August 2025
Decided
9 September 2025 · Application Permitted
Decision level
Delegated (officer decision)
Ward
West End
Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

  1. Received22 Aug
  2. Validated22 Aug
  3. Consult.
  4. Target17 Oct
  5. Decided9 Sep

Decided in 18 days (council typically 49)

7 weeks typical decision time in Westminster87% of advertising applications approved

This is an advertising consent application at 28 New Bond Street London W1S 2RJ. Westminster has handled 1,283 applications of this type and approves 83% of them, typically deciding them in 36 days. This one was decided in 18 days, 3 weeks quicker than Westminster's median. The site is in the Mayfair conservation area, with 20 listed buildings nearby. There have been 3 other applications at this address. We hold 773 applications in total for the W1S postcode area.

Application Details

Reference
25/05999/ADV
Address
28 New Bond Street London W1S 2RJ
Postcode
W1S 2RJ
Local Authority
Westminster
Application Type
Advert Application (ADV)
Scale / Size
Small
Decision Status
Permitted
Current Status
Decided
Ward
West End

Applicant & Agent

Agent
Longchamp UK Ltd
Agent Address
28 New Bond Street London W1S 2RJ

Planning Application Dates

Date Received
22 August 2025
Target Decision Date
17 October 2025
Date Decided
9 September 2025
Date Validated
22 August 2025
Date Submitted
22 August 2025

Planning Decision

Decision
Application Permitted
Decided By
Delegated Decision
Statutory Period
56 days

Publicity

Appeal

Additional Information

Planning Portal ID
PP-14275063
Comments
0
Documents
17
Coordinates
51.511578, -0.143409
Enriching application data
2/3
Council recordsAppealsFlood risk

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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Planning constraints

Designations that overlap or adjoin the site outline.

  • Conservation area: Mayfair+1 more
  • Listed building: Grade II: 140, New Bond Street W1On this site · +19 more
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Brownfield land register: 25 Savile Row London W1S 2ESRegister site at or near this address · +1 more
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (20)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

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