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49, Aldwych, WC2B 4DF

25/05608/ADVConsent to display an advertisementApproved
Advertisement consent

Approved on 8 May 2026

7 conditions

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of internally illuminated LED projecting digital screen measuring 3.24m x 2.56m at first floor level and two internally illuminated LED digital screens signs each measuring 2.5m x 1.28m at either side of the entrance at ground floor level. (Linked with 25/08293/LBC)

Submitted
11 August 2025
  1. Received11 Aug
  2. Validated
  3. Consult.
  4. Target
  5. Decided8 May

Decided in 270 days (council typically 49)

About this application

This is a planning application at 49, Aldwych, WC2B 4DF. Westminster has handled 571 applications of this type. This one was decided in 270 days, 32 weeks longer than Westminster's typical decision time. The site is in the Strand conservation area, with 6 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 276 applications across SJW_22. We hold 199 applications in total for the WC2B postcode area.

82% of consent to display an advertisement applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode
WC2B 4DF
Application type
Consent to display an advertisement

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: Strand
  • Listed building: Grade II: The Aldwych TheatreOn this site
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (21)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2025
    13 Nov

    Installation of projecting digital screen at first floor level and two digital screens at either side of the…

    ApprovedListed building consentPart of25/08293/LBC
  2. 2025
    11 Aug

    Display of internally illuminated LED projecting digital screen measuring 3.24m x 2.56m at first floor level…

    This applicationApprovedAdvertisement consent25/05608/ADV

Planning history at this site

5 other applications at this property, newest first.

  1. 2026
    16 Jul

    Installation of statue of Frank Sinatra on the pavement outside the theatre on Drury Lane for a temporary…

    ApprovedApplication26/04771/FULL
  2. 2026
    14 Jul

    The replacement of the raked stage, enhancing sight lines to seating, and associated physical changes to the…

    ApprovedListed building consent26/04692/LBC
  3. 2026
    2 Jun

    Installation of temporary sculpture on the pavement for a period of 12 months in connection with Aldwych…

    RefusedApplication26/03571/FULL
  4. 2026
    31 Mar

    Upgrades and enhancements to the existing Fly Tower, including alterations to the external fabric of the Fly…

    ApprovedListed building consent26/02142/LBC
  5. 2026
    31 Mar

    Upgrades and enhancements to the existing Fly Tower, including alterations to the external fabric of the Fly…

    ApprovedFull Planning Permission Application26/02141/FULL

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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