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37, Brook Street, West End, W1K 4HH

25/04938/ADVAll OtherApproved

Approved on 13 August 2025

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of an internally illuminated hanging sign measuring 0.83m x 0.83m. (Linked to 25/04666/LBC)

Submitted
30 July 2025
  1. Received30 Jul
  2. Validated
  3. Consult.
  4. Target
  5. Decided13 Aug

Decided in 14 days (council typically 49)

About this application

This is a planning application at 37, Brook Street, West End, W1K 4HH. Westminster has handled 1,801 applications of this type. This one was decided in 14 days, 5 weeks quicker than Westminster's typical decision time. The site is in the Mayfair conservation area, with 20 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 474 applications across WEW_22. We hold 887 applications in total for the W1K postcode area.

92% of all other applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode
W1K 4HH
Application type
All Other

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: Mayfair
  • Listed building: Grade II: 37, Brook Street W1On this site · +3 more
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (21)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2025
    30 Jul

    Display of an internally illuminated hanging sign measuring 0.83m x 0.83m. (Linked to 25/04666/LBC

    This applicationApprovedAdvertisement consent25/04938/ADV
  2. 2025
    7 Jul

    Installation of new signage (Linked to 25/04938/ADV

    ApprovedListed building consentPart of25/04666/LBC

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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