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30, Grosvenor Square, W1K 6AN

25/04508/ADVConsent to display an advertisementApproved
Advertisement consent

Approved on 14 August 2025

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of non-illuminated sign on main entrance canopy measuring 0.2m x 3.78m

Submitted
1 July 2025
  1. Received1 Jul
  2. Validated
  3. Consult.
  4. Target
  5. Decided14 Aug

Decided in 44 days (council typically 49)

About this application

This is a planning application for signage at 30, Grosvenor Square, W1K 6AN. Westminster has handled 571 applications of this type. This one was decided in 44 days, 5 days quicker than Westminster's typical decision time. The site is in the Mayfair conservation area, with 19 listed buildings nearby. There have been 18 other applications at this address. In the past year there have been 474 applications across WEW_22. We hold 886 applications in total for the W1K postcode area.

82% of consent to display an advertisement applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode
W1K 6AN
Application type
Consent to display an advertisement

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: Mayfair
  • Listed building: Grade II: United States of America EmbassyOn this site · +4 more
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (21)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2025
    1 Jul

    Amendments to planning permission dated 7 April 2025 (RN: 24/05111/FULL

    ApprovedNon-material amendmentFiled alongside25/04506/NMA
  2. 2025
    1 Jul

    Display of non-illuminated sign on main entrance canopy measuring 0.2m x 3.78m

    This applicationApprovedAdvertisement consent25/04508/ADV
  3. 2025
    25 Jun

    Amendments to the Basement Level 1 internal layout

    ApprovedListed building consentFiled alongside25/04210/LBC

Planning history at this site

20 other applications at this property, newest first.

  1. 2026
    14 Oct

    Installation of temporary weather screens within the external planters across the ground floor exterior…

    PendingFull planning permission26/07031/FULL
  2. 2026
    28 Sep

    Installation of a small ice skating rink temporarily at the front of our property measuring 8m X 18m (ice…

    PendingApplication26/06060/FULL
  3. 2026
    10 Jul

    Amendments to planning permission dated 10 April 2026 (RN: 25/09270/FULL

    ApprovedNon-material amendment26/04647/NMA
  4. 2026
    10 Jul

    Detailed drawings and specification of the external dining arrangement and furniture, and Operational…

    ApprovedDischarge of conditions26/04646/ADFULL
  5. 2026
    12 May

    Amendments to planning permission dated 7th April 2025 (RN:24/05111/FULL

    ApprovedNon-material amendment26/03111/NMA
  6. 2026
    23 Feb

    Installation of permanent external planter boxes at ground floor level on the Upper Brook Street elevation…

    ApprovedApplication25/09270/FULL

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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