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7 Waterloo Place London SW1Y 4BN

25/03567/ADVAdvert Application (ADV)Permitted
Advertisement consent

Proposal

Display of a single Turtle Sculpture on the on Waterloo Place, outside number 7 on the public highway measuring 1800mm (L) x 1400mm (W) x 1120mm (H) for temporary period 14th July 2025 and 12th September 2025.

Received
26 May 2025
Decided
4 July 2025
Ward
St James's
Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

  1. Received26 May
  2. Validated26 May
  3. Consult.
  4. Target21 Jul
  5. Decided4 Jul

Decided in 39 days (council typically 49)

7 weeks typical decision time in Westminster87% of advertising applications approved

This is an advertising consent application at 7 Waterloo Place London SW1Y 4BN. Westminster has handled 1,283 applications of this type and approves 83% of them, typically deciding them in 36 days. This one was decided in 39 days, 3 days longer than Westminster's median. The site is in the St James's conservation area, with 13 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 558 applications across St James's. We hold 961 applications in total for the SW1Y postcode area.

Application Details

Reference
25/03567/ADV
Address
7 Waterloo Place London SW1Y 4BN
Postcode
SW1Y 4BN
Local Authority
Westminster
Application Type
Advert Application (ADV)
Scale / Size
Small
Decision Status
Permitted
Current Status
Pending
Ward
St James's

Applicant & Agent

Agent
PWLC Projects LLP
Agent Address
Business Central 2 Union Square Central Park Darlington DL1 1GL United Kingdom

Planning Application Dates

Date Received
26 May 2025
Target Decision Date
21 July 2025
Date Decided
4 July 2025
Date Validated
26 May 2025
Date Submitted
26 May 2025

Planning Decision

Statutory Period
56 days

Publicity

Appeal

Additional Information

Planning Portal ID
PP-14043649
Comments
0
Documents
8
Coordinates
51.507793, -0.132694
Enriching application data
2/3
Council recordsAppealsFlood risk

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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Planning constraints

Designations that overlap or adjoin the site outline.

Also checked, none recorded (21)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

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