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23 Haymarket London SW1Y 4DG

25/02874/ADVAdvert Application (ADV)Approved
Advertisement consent

Approved on 18 July 2025

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of internally illuminated fascia sign measuring 3.80m x 3.00m; an internally illuminated projecting sign measuring 0.60m x 0.60m; and a menu board behind the shop front glazing.

Received
25 April 2025
Ward
St James's
  1. Received25 Apr
  2. Validated16 May
  3. Consult.
  4. Target11 Jul
  5. Decided18 Jul

Decided in 63 days (council typically 49)

About this application

This is an advertising consent application at 23 Haymarket London SW1Y 4DG. Westminster has handled 1,279 applications of this type. This one was decided in 84 days, 5 weeks longer than Westminster's typical decision time. The site is in the Haymarket conservation area, with 14 listed buildings nearby. There have been 3 other applications at this address. In the past year there have been 478 applications across St James's. We hold 969 applications in total for the SW1Y postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode
SW1Y 4DG
Application type
Advert Application (ADV)
Scale / size
Small

Planning application dates

Date validated
16 May 2025
Target decision date
11 July 2025

Applicant and agent

Agent
New Makers Bureau
Architect profile
NEW MAKERS BUREAU LTD
Agent address
22 Brocklehurst Street London SE14 5QG United Kingdom

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-13973418
Comments
0
Documents
10

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: Haymarket
  • Listed building: Grade II: 5, Panton Street Sw1On or next to this site · +2 more
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (21)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2025
    25 Apr

    Installation of replacement shop front glazing. (Linked with 25/02874/ADV

    ApprovedFull Planning Permission ApplicationRelated25/02873/FULL
  2. 2025
    25 Apr

    Display of internally illuminated fascia sign measuring 3.80m x 3.00m; an internally illuminated projecting…

    This applicationApprovedAdvertisement consent25/02874/ADV

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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