Skip to content

64 - 66 Charing Cross Road London WC2H 0BT

25/00736/ADVAdvert Application (ADV)Refused
Advertisement consent

Refused on 24 February 2025

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of two internally illuminated lettering fascia sign measuring 500mm x 2005mm and 480mm x 2298mm, display of hanging sign measuring 600mm x 600mm Consent is sought to display 2 x fascia signs over each main window. The signage will be internally illuminated with white acrylic fronts. Side returns to be brushed stainless steel. Projecting sign to be placed in recess of corbel. Existing location is too low to meet council guidelines of 2600mm. Projecting sign is to be internally illuminated with pink acrylic face. Red letters to match RAL 3020 to be planted on face of acrylic. Projecting sign to be double sided projecting. To have powder coated red metal frame. Existing awning will be retained and new fabric installed

Received
4 February 2025
Agent
Block1: Design
  1. Received4 Feb
  2. Validated4 Feb
  3. Consult.
  4. Target1 Apr
  5. Decided24 Feb

Decided in 20 days (council typically 49)

About this application

This is an advertising consent application at 64 - 66 Charing Cross Road London WC2H 0BT. Westminster has handled 1,279 applications of this type. This one was decided in 20 days, 4 weeks quicker than Westminster's typical decision time. The site is in the Covent Garden conservation area, with 20 listed buildings nearby. There are no previous applications recorded at this address. We hold 478 applications in total for the WC2H postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode
WC2H 0BT
Application type
Advert Application (ADV)
Scale / size
Small

Planning application dates

Date validated
4 February 2025
Target decision date
1 April 2025

Applicant and agent

Agent
Block1: Design
Agent address
Unit 1 A Great Ormond Street London WC1N 3HZ United Kingdom

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-13727716
Comments
0
Documents
5

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: Covent Garden
  • Listed building: Grade II: 25, Litchfield Street Wc2On or next to this site · +3 more
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Tree Preservation Order: Ref W484Protected tree on or next to this site · +1 more
  • Brownfield land register: 12 Great Newport Street London WC2H 7JARegister site at or near this address
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (19)

flood storage areas, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

Track this application

Get email alerts when there is a planning decision or status change.

Get email alerts near WC2H

New planning applications delivered to your inbox daily.

Around this site

Discuss this application on r/PlanningPermissionUK

For applicants and trades

What's been approved on your street?

See what the council approved and refused near this address for the project you have in mind, and the rules that apply here.

Get The Signal Report