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97 Buckingham Palace Road London SW1W 0RP

24/07147/ADVAdvert Application (ADV)Awaiting decision
Advertisement consent
Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of an internally illuminated fascia sign measuring 116m x 560m; an externally illuminated projecting sign measuring 50cm x 50cm; and an internally illuminated digital display screen measuring 120cm x 70cm.

Received
11 October 2024
Decision due
20 December 2024
Ward
Pimlico North
  1. Received11 Oct
  2. Validated25 Oct
  3. Consult.
  4. Target20 Dec
  5. Decided

Have your say

Comment on the council's siteDocuments (11)

About this application

This is an advertising consent application at 97 Buckingham Palace Road London SW1W 0RP. Westminster has handled 1,279 applications of this type. It has been with the council since 11 October 2024 and is still awaiting a decision. The site is in 6 listed buildings nearby. There has been 1 other application at this address. In the past year there have been 73 applications across Pimlico North. We hold 1,476 applications in total for the SW1W postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode
SW1W 0RP
Application type
Advert Application (ADV)
Scale / size
Small

Planning application dates

Date validated
25 October 2024

Applicant and agent

Agent
Delta Bravo
Agent address
Academy House London Road Camberley GU15 3HL United Kingdom

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-13479351
Comments
0
Documents
11

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Flood zone 3: High probability (rivers and sea)Part of the site
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Brownfield land register: Terminus PlaceRegister site at or near this address
Also checked, none recorded (22)

flood storage areas, conservation areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Planning history at this site

1 other application at this property, newest first.

  1. 2004
    27 Sep

    Installation of a cash machine.

    ApprovedApplication for full Planning Permission04/07616/FULL

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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For applicants and trades

Before the decision

You may need a flood risk assessment. Drainage & flood risk consultants near this site

The site is in flood zone 3 (Environment Agency).

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