100 Victoria Street London SW1E 5JL
Proposal
Display of two non-illuminated information points measuring 2.7m x 1.38m; ten non-illuminated wayfinding signs measuring 3.05m x 1.6m; and five internally illuminated gateway signs measuring 1.9m x 21.5m, 1.9m x 15.8m, 2.4m x 6.07m, and two measuring 1.2m x 10m.
- Received
- 11 April 2024
- Decided
- 7 June 2024 · Application Permitted
- Decision level
- Delegated (officer decision)
- Council
- City of Westminster
- Ward
- St James's
Boundary © HM Land Registry, © Ordnance Survey · details
This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.
- ReceivedSubmitted11 Apr
- ValidatedValidated22 Apr
- Consult.Consultation
- TargetTarget Date17 Jun
- DecidedDecided7 Jun
Decided in 46 days (council typically 49)
This is an advertising consent application at 100 Victoria Street London SW1E 5JL. Westminster has handled 1,283 applications of this type and approves 83% of them, typically deciding them in 36 days. This one was decided in 57 days, 3 weeks longer than Westminster's median. The site is in 1 listed building nearby. There have been 4 other applications at this address. In the past year there have been 558 applications across St James's. We hold 518 applications in total for the SW1E postcode area.
Application Details
Applicant & Agent
Planning Application Dates
Planning Decision
Publicity
Appeal
Additional Information
Source: Westminster
Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.
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Associated applications
- 202423 Dec
Details of proposed lighting levels for the Victoria Street gateway sign pursuant to condition 2 of planning…
PendingDischarge of conditions24/09026/ADFULL - 202411 Apr
Display of two non-illuminated information points measuring 2.7m x 1.38m; ten non-illuminated wayfinding…
This applicationApprovedAdvertisement consent24/02377/ADV
Planning history at this site
3 other applications at this property, newest first.
- 20268 Jul
Temporary installation of a screen to show major sporting events and cultural moments from 9th April -13th…
WithdrawnFull26/04355/FULL - 20244 Jun
Installation of structural strengthening works to the existing canopy at Cardinal Place Estate, and…
ApprovedFull Planning Permission Application24/03685/FULL - 20243 Jun
Detailed drawings indicating the location and number of bird and bat boxes pursuant to Condition 5 of…
ApprovedDischarge of conditions24/03647/ADFULL
Planning constraints
Designations that overlap or adjoin the site outline.
- Flood zone 3: High probability (rivers and sea)Part of the site
- Listed building: Grade II: Presbytery of Roman Catholic Church of St Peter and St EdwardOn or next to this site
- Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
- Brownfield land register: Development Site At Bressenden Place Victoria Street Allington Street And Buckingham Pala…Register site at or near this address · +1 more
Also checked, none recorded (21)
flood storage areas, conservation areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
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