51 Whitehall London SW1A 2BX
Proposal
Display of one externally illuminated fascia sign measuring 0.24m x 3.5m. (Retrospective)
- Received
- 26 March 2024
- Target decision date
- 21 May 2024
- Council
- City of Westminster
- Ward
- St James's
Boundary © HM Land Registry, © Ordnance Survey · details
This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.
- ReceivedSubmitted26 Mar
- ValidatedValidated26 Mar
- Consult.Consultation
- TargetTarget Date21 May
- DecidedDecided
This is an advertising consent application at 51 Whitehall London SW1A 2BX. Westminster has handled 1,283 applications of this type and approves 83% of them, typically deciding them in 36 days. It was submitted on 26 March 2024 and is still awaiting a decision. The site is in the Trafalgar Square conservation area, with 12 listed buildings nearby. There have been 2 other applications at this address. In the past year there have been 563 applications across St James's. We hold 1,240 applications in total for the SW1A postcode area.
Application Details
Applicant & Agent
Source: Westminster
Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.
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Planning history at this site
3 other applications at this property, newest first.
- 20253 Jan
Replacement shopfront. (Retrospective)
WithdrawnFull planning permission24/02002/FULL - 20243 Feb
Installation of externally illuminated projecting sign measuring 0.746 m x 0.729 m. (Retrospective…
ApprovedAdvertisement consent24/01498/ADV - 20243 Feb
Display of internally illuminated fascia sign measuring 0.32m x 3.77m and externally illuminated hanging sign…
PendingAdvertisement consent24/00699/ADV
Planning constraints
Designations that overlap or adjoin the site outline.
- Flood zone 3: High probability (rivers and sea)
- Conservation area: Trafalgar Square
- Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
Also checked, none recorded (21)
flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
Before the decision
You may need a flood risk assessment. Drainage & flood risk consultants near this site
The site is in flood zone 3 (Environment Agency).
- 0.9 miLondon
- 1.2 miLondonRTPI
- 1.3 miLondonRTPI
Nearest first, within 25 miles of the site. Every firm is listed free.
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