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53-54 Berwick Street London W1F 8SJ

23/04862/ADVAdvert Application (ADV)Approved
Advertisement consent

Approved on 1 August 2023

Council decision: Application PermittedDelegated (officer decision)

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of one externally illuminated fascia sign measuring 0.425m x 1.064m and one externally illuminated projecting sign measuring 0.5m x 0.7m.

Received
14 July 2023
Decision level
Delegated (officer decision)
Ward
West End
  1. Received14 Jul
  2. Validated14 Jul
  3. Consult.
  4. Target8 Sep
  5. Decided1 Aug

Decided in 18 days (council typically 49)

About this application

This is an advertising consent application at 53-54 Berwick Street London W1F 8SJ. Westminster has handled 1,279 applications of this type. This one was decided in 18 days, 4 weeks quicker than Westminster's typical decision time. The site is in the Soho conservation area, with 17 listed buildings nearby. There has been 1 other application at this address. In the past year there have been 478 applications across West End. We hold 413 applications in total for the W1F postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode
W1F 8SJ
Application type
Advert Application (ADV)
Scale / size
Small

Planning application dates

Date validated
14 July 2023
Target decision date
8 September 2023

Applicant and agent

Agent
Firstplan
Agent address
Firstplan Broadwall House 21 Broadwall London SE1 9PL United Kingdom

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-12315215
Comments
0
Documents
9

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: SohoPart of the site
  • Listed building: Grade II: 133-135, Oxford StreetOn this site · +3 more
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (21)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2023
    14 Jul

    Installation of signs comprising of 1 no. fascia sign and 1 no. projecting sign.

    ApprovedListed building consentFiled alongside23/04861/LBC
  2. 2023
    14 Jul

    Display of one externally illuminated fascia sign measuring 0.425m x 1.064m and one externally illuminated…

    This applicationApprovedAdvertisement consent23/04862/ADV

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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