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401 Edgware Road London W2 1BT

18/02566/ADVAdvert Application (ADV)Refused
Advertisement consent

Proposal

Display of a non-illuminated fascia sign measuring 0.46m x 5.24m, an externally illuminated hanging sign measuring 0.50m x 0.10m, and a non-illuminated sign measuring 2.83m and 0.10m.

Received
29 March 2018
Decided
31 May 2019 · Application Refused
Decision level
Delegated (officer decision)
Ward
Little Venice
Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

  1. Received29 Mar
  2. Validated29 Mar
  3. Consult.
  4. Target24 May
  5. Decided31 May

Decided in 428 days (council typically 49)

7 weeks typical decision time in Westminster87% of advertising applications approved

This is an advertising consent application at 401 Edgware Road London W2 1BT. Westminster has handled 1,283 applications of this type and approves 83% of them, typically deciding them in 36 days. This one was decided in 428 days, 56 weeks longer than Westminster's median. There have been 3 other applications at this address. In the past year there have been 58 applications across Little Venice. We hold 3,323 applications in total for the W2 postcode area.

Application Details

Reference
18/02566/ADV
Address
401 Edgware Road London W2 1BT
Postcode
W2 1BT
Local Authority
Westminster
Application Type
Advert Application (ADV)
Scale / Size
Small
Decision Status
Rejected
Current Status
Decided
Ward
Little Venice

Applicant & Agent

Agent
ZD DESIGN
Architect ProfileZD DESIGN LTD
Agent Address
449 Edgware Road London W2 1TH United Kingdom

Planning Application Dates

Date Received
29 March 2018
Target Decision Date
24 May 2018
Date Decided
31 May 2019
Date Validated
29 March 2018
Date Submitted
29 March 2018

Planning Decision

Decision
Application Refused
Decided By
Delegated Decision
Statutory Period
56 days

Publicity

Appeal

Additional Information

Planning Portal ID
PP-06836020
Comments
0
Documents
24
Coordinates
51.523090, -0.175069
Enriching application data
2/3
Council recordsAppealsFlood risk

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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Associated applications

Planning constraints

Designations that overlap or adjoin the site outline.

  • Conservation area: Maida ValePart of the site
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Brownfield land register: Parsons House 124 Hall Place London W2 1NERegister site at or near this address · +1 more
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (21)

flood storage areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

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