Victoria Palace Theatre 126 Victoria Street London SW1E 5EA
Proposal
Display of a non-illuminated site hoarding sign measuring 2.44m (h) x 10m (w) along the South Elevation on Victoria Street for a temporary period from 3 November 2017 to 3 November 2018.
- Received
- 3 November 2017
- Decided
- 15 November 2017 · Application Permitted
- Decision level
- Delegated (officer decision)
- Council
- City of Westminster
- Ward
- St James's
Boundary © HM Land Registry, © Ordnance Survey · details
This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.
- ReceivedSubmitted3 Nov
- ValidatedValidated6 Nov
- Consult.Consultation
- TargetTarget Date1 Jan
- DecidedDecided15 Nov
Decided in 9 days (council typically 49)
This is an advertising consent application at Victoria Palace Theatre 126 Victoria Street London SW1E 5EA. Westminster has handled 1,283 applications of this type and approves 83% of them, typically deciding them in 36 days. This one was decided in 12 days, 3 weeks quicker than Westminster's median. The site is in 3 listed buildings nearby. There have been 5 other applications at this address. In the past year there have been 558 applications across St James's. We hold 518 applications in total for the SW1E postcode area.
Application Details
Applicant & Agent
Planning Application Dates
Planning Decision
Publicity
Appeal
Additional Information
Source: Westminster
Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.
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Planning history at this site
9 other applications at this property, newest first.
- 201727 Oct
Installation of one landscape lightbox for new show signage to the South Elevation on Victoria Street.
ApprovedListed building consent17/09581/LBC - 20173 Oct
Replacement and extension of the marble floor within the grand entrance lobby.
ApprovedListed building consent17/08789/LBC - 20171 Sep
Details of wall mounted luminaires pursuant to condition 5 (vi) of listed building consent dated 6 January…
ApprovedListed building consent17/07855/ADLBC - 20171 Sep
Details of wall mounted luminaires pursuant to condition 4 of planning permission dated 16 September 2016…
ApprovedDischarge of conditions17/07847/ADFULL - 20178 Aug
Display of internally illuminated fascia sign measuring 1.92m X 6.00m (Linked to 17/07058/LBC
WithdrawnAdvertisement consent17/07064/ADV - 20178 Aug
New LED screen (above Duke of York pub) to the main elevation on Victoria Street. (Linked to 17/07064/ADV
WithdrawnListed building consent17/07058/LBC - 20174 Jul
Display of one illuminated lightbox measuring 1.80m x 6.00m to the South Elevation on Victoria Street.
RefusedAdvertisement consent17/05851/ADV - 201721 Jun
Installation of one landscape lightbox for new show signage to the South Elevation on Victoria Street.
RefusedListed building consent17/05487/LBC - 201518 Dec
Demolition of existing rear extensions and roof enclosure to existing theatre and erection of an 8 storey…
ApprovedListed building consent15/11863/LBC
Planning constraints
Designations that overlap or adjoin the site outline.
- Flood zone 3: High probability (rivers and sea)
- Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
- Brownfield land register: Development Site At Bressenden Place Victoria Street Allington Street And Buckingham Pala…Register site at or near this address
Also checked, none recorded (21)
flood storage areas, conservation areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
Consultants on this application
- MONTAGU EVANS LLP · Agent for this application
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