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Victoria Palace Theatre 126 Victoria Street London SW1E 5LA

17/09577/ADVAdvert Application (ADV)Permitted
Advertisement consent

Proposal

Display of one illuminated lightbox measuring 1.50m X 4.95m to the South Elevation on Victoria Street.

Received
27 October 2017
Decided
5 December 2017 · Application Permitted
Decision level
Delegated (officer decision)
Ward
St James's
Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

  1. Received27 Oct
  2. Validated1 Nov
  3. Consult.
  4. Target27 Dec
  5. Decided5 Dec

Decided in 34 days (council typically 49)

7 weeks typical decision time in Westminster87% of advertising applications approved

This is an advertising consent application at Victoria Palace Theatre 126 Victoria Street London SW1E 5LA. Westminster has handled 1,283 applications of this type and approves 83% of them, typically deciding them in 36 days. This one was decided in 39 days, 3 days longer than Westminster's median. The site is in 4 listed buildings nearby. There has been 1 other application at this address. In the past year there have been 558 applications across St James's. We hold 518 applications in total for the SW1E postcode area.

Application Details

Reference
17/09577/ADV
Address
Victoria Palace Theatre 126 Victoria Street London SW1E 5LA
Postcode
SW1E 5LA
Local Authority
Westminster
Application Type
Advert Application (ADV)
Scale / Size
Small
Decision Status
Permitted
Current Status
Decided
Ward
St James's

Applicant & Agent

Agent
Montagu Evans LLP
Architect ProfileMONTAGU EVANS LLP
Agent Address
5 Bolton Street London W1J 8BA

Planning Application Dates

Date Received
27 October 2017
Target Decision Date
27 December 2017
Date Decided
5 December 2017
Date Validated
1 November 2017
Date Submitted
27 October 2017

Planning Decision

Decision
Application Permitted
Decided By
Delegated Decision
Statutory Period
56 days

Publicity

Appeal

Additional Information

Planning Portal ID
PP-06398575
Comments
0
Documents
14
Coordinates
51.496780, -0.142682
Enriching application data
2/3
Council recordsAppealsFlood risk

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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Associated applications

  1. 2017
    27 Oct

    Display of one illuminated lightbox measuring 1.50m X 4.95m to the South Elevation on Victoria Street.

    This applicationApprovedAdvertisement consent17/09577/ADV
  2. 2017
    27 Oct

    Installation of one landscape lightbox for new show signage to the South Elevation on Victoria Street.

    ApprovedListed building consentFiled alongside17/09581/LBC

Planning constraints

Designations that overlap or adjoin the site outline.

  • Flood zone 3: High probability (rivers and sea)
  • Listed building: Grade II*: Victoria Palace TheatreOn or next to this site
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Brownfield land register: Development Site At Bressenden Place Victoria Street Allington Street And Buckingham Pala…Register site at or near this address
Also checked, none recorded (21)

flood storage areas, conservation areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

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