3 Sir Simon Milton Square City Of Westminster London SW1E 5DJ
Approved on 30 October 2017
Council decision: Application PermittedDelegated (officer decision)
Boundary © HM Land Registry, © Ordnance Survey · details
This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.
Proposal
Display of two internally illuminated fascia signs measuring 0.57m x 2.25m behind shopfront glazing and two internally illuminated projecting signs measuring 0.52m x 0.77m.
- Received
- 2 October 2017
- Decision level
- Delegated (officer decision)
- Council
- City of Westminster
- Ward
- St James's
- Agent
- Danish Bake UK Limited
- ReceivedReceived2 Oct
- ValidatedValidated18 Oct
- Consult.Consultation
- TargetTarget Date13 Dec
- DecidedDecided30 Oct
Decided in 12 days (council typically 49)
About this application
This is an advertising consent application at 3 Sir Simon Milton Square City Of Westminster London SW1E 5DJ. Westminster has handled 1,279 applications of this type. This one was decided in 28 days, 3 weeks quicker than Westminster's typical decision time. The site is in 7 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 478 applications across St James's. We hold 526 applications in total for the SW1E postcode area.
87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).
Based on decided applications received in the last 3 years.See what's approved near your address
Application details
- Postcode
- SW1E 5DJ
- Application type
- Advert Application (ADV)
- Scale / size
- Small
Planning application dates
- Date validated
- 18 October 2017
- Target decision date
- 13 December 2017
Applicant and agent
- Agent
- Danish Bake UK Limited
- Agent address
- Aylesbury House 17-18 Aylesbury Street London EC1R0DB
Planning decision
- Statutory period
- 56 days
Site constraints
Designations that overlap or adjoin the site outline.
- Flood zone 3: High probability (rivers and sea)Part of the site
- Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
- Brownfield land register: BUILDINGS 5 6B AND 7A Buckingham Palace RoadRegister site at or near this address · +2 more
Also checked, none recorded (21)
flood storage areas, conservation areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
Source: Westminster
Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.
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For applicants and trades
Contractors near this project
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