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10 Charles II Street London SW1Y 4AA

17/07822/AD7Advert Application-Regulat. 7 Area (AD7)Approved
Advertisement consent

Approved on 16 October 2017

Council decision: Application PermittedDelegated (officer decision)

Approximate location: the centre of the postcode, not the exact property.

Proposal

Display of a temporary period of six months of a non-illuminated estate agent board measuring 0.90m x 0.60m.

Received
31 August 2017
Decision level
Delegated (officer decision)
Ward
St James's
  1. Received31 Aug
  2. Validated31 Aug
  3. Consult.
  4. Target26 Oct
  5. Decided16 Oct

Decided in 46 days (council typically 49)

About this application

This is an advertising consent application at 10 Charles II Street London SW1Y 4AA. Westminster has handled 1,279 applications of this type. This one was decided in 46 days, 3 days quicker than Westminster's typical decision time. The site is in the Regent Street conservation area, with 10 listed buildings nearby. There have been 2 other applications at this address. In the past year there have been 474 applications across St James's. We hold 969 applications in total for the SW1Y postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode
SW1Y 4AA
Application type
Advert Application-Regulat. 7 Area (AD7)
Scale / size
Small

Planning application dates

Date validated
31 August 2017
Target decision date
26 October 2017

Applicant and agent

Agent
Daylight Signs
Agent address
1 The Old Rectory, Fleggburgh Road Rollesby Norfolk NR29 5AJ

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-06351208
Comments
0
Documents
6

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Conservation area: Regent Street
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (22)

flood storage areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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