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5 Pall Mall East London SW1Y 5BA

17/05444/ADVAdvert Application (ADV)Refused
Advertisement consent

Proposal

Display of non illuminated A board sign measuring 1.10m x 0.67m outside 5 Pall Mall East.

Received
20 June 2017
Decided
15 August 2017 · Application Refused
Decision level
Delegated (officer decision)
Ward
St James's
Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

  1. Received20 Jun
  2. Validated20 Jun
  3. Consult.
  4. Target15 Aug
  5. Decided15 Aug

Decided in 56 days (council typically 49)

7 weeks typical decision time in Westminster87% of advertising applications approved

This is an advertising consent application at 5 Pall Mall East London SW1Y 5BA. Westminster has handled 1,283 applications of this type and approves 83% of them, typically deciding them in 36 days. This one was decided in 56 days, 3 weeks longer than Westminster's median. The site is in the St James's conservation area, with 20 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 558 applications across St James's. We hold 961 applications in total for the SW1Y postcode area.

Application Details

Reference
17/05444/ADV
Address
5 Pall Mall East London SW1Y 5BA
Postcode
SW1Y 5BA
Local Authority
Westminster
Application Type
Advert Application (ADV)
Scale / Size
Small
Decision Status
Rejected
Current Status
Decided
Ward
St James's

Applicant & Agent

Agent
Planning Potential Ltd.
Agent Address
Magdalen House 148 Tooley Street London SE1 2TU United Kingdom

Planning Application Dates

Date Received
20 June 2017
Target Decision Date
15 August 2017
Date Decided
15 August 2017
Date Validated
20 June 2017
Date Submitted
20 June 2017

Planning Decision

Decision
Application Refused
Decided By
Delegated Decision
Statutory Period
56 days

Publicity

Appeal

Additional Information

Planning Portal ID
PP-06126345
Comments
0
Documents
10
Coordinates
51.507572, -0.132026
Enriching application data
2/3
Council recordsAppealsFlood risk

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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Planning constraints

Designations that overlap or adjoin the site outline.

Also checked, none recorded (21)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

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