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15 Dacre Street London SW1H 0DJ

16/03716/ADVAdvert Application (ADV)Refused
Advertisement consent

Refused on 3 May 2016

Council decision: Application RefusedDelegated (officer decision)

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of one internally illuminated projecting sign measuring 0.55m x 0.6m.

Received
13 January 2016
Decision level
Delegated (officer decision)
Ward
St James's
Agent
Endpoint Ltd
  1. Received13 Jan
  2. Validated13 Jan
  3. Consult.
  4. Target9 Mar
  5. Decided3 May

Decided in 111 days (council typically 49)

About this application

This is an advertising consent application at 15 Dacre Street London SW1H 0DJ. Westminster has handled 1,279 applications of this type. This one was decided in 111 days, 9 weeks longer than Westminster's typical decision time. The site is in the Broadway and Christchurch Gardens conservation area, with 1 listed building nearby. There have been 3 other applications at this address. In the past year there have been 478 applications across St James's. We hold 414 applications in total for the SW1H postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode
SW1H 0DJ
Application type
Advert Application (ADV)
Scale / size
Small

Planning application dates

Date validated
13 January 2016
Target decision date
9 March 2016

Applicant and agent

Agent
Endpoint Ltd
Agent address
165 Tower Bridge Road London Greater London SE1 3LW United Kingdom

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-04752610
Comments
0
Documents
6

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Flood zone 3: High probability (rivers and sea)
  • Conservation area: Broadway And Christchurch Gardens
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Brownfield land register: New Scotland Yard 8-10 Broadway London SW1H 0BGRegister site at or near this address · +1 more
Also checked, none recorded (21)

flood storage areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2016
    13 Jan

    Display of two internally illuminated entrance panels measuring 4.17m x 1.78m.

    ApprovedAdvertisement consentFiled alongside16/00281/ADV
  2. 2016
    13 Jan

    Display of one internally illuminated projecting sign measuring 0.55m x 0.6m.

    This applicationRefusedAdvertisement consent16/03716/ADV

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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