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98 Victoria Street London SW1E 5JL

15/11933/ADVAdvert Application (ADV)Refused
Advertisement consent

Proposal

Display of internally illuminated projecting sign

Received
22 December 2015
Decided
18 January 2016 · Application Refused
Decision level
Delegated (officer decision)
Ward
St James's
Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

  1. Received22 Dec
  2. Validated22 Dec
  3. Consult.
  4. Target16 Feb
  5. Decided18 Jan

Decided in 27 days (council typically 49)

7 weeks typical decision time in Westminster87% of advertising applications approved

This is an advertising consent application at 98 Victoria Street London SW1E 5JL. Westminster has handled 1,283 applications of this type and approves 83% of them, typically deciding them in 36 days. This one was decided in 27 days, 9 days quicker than Westminster's median. There have been 2 other applications at this address. In the past year there have been 558 applications across St James's. We hold 518 applications in total for the SW1E postcode area.

Application Details

Reference
15/11933/ADV
Address
98 Victoria Street London SW1E 5JL
Postcode
SW1E 5JL
Local Authority
Westminster
Application Type
Advert Application (ADV)
Scale / Size
Small
Decision Status
Rejected
Current Status
Decided
Ward
St James's

Applicant & Agent

Agent
Merson Group
Agent Address
2 YOUNG PLACE KELVIN IND ESTATE EAST KILBRIDE GLASGOW G750TD

Planning Application Dates

Date Received
22 December 2015
Target Decision Date
16 February 2016
Date Decided
18 January 2016
Date Validated
22 December 2015
Date Submitted
22 December 2015
Decision Issued
19 January 2016

Planning Decision

Decision
Application Refused
Decided By
Delegated Decision
Statutory Period
56 days

Publicity

Appeal

Additional Information

Planning Portal ID
PP-04716746
Comments
0
Documents
5
Coordinates
51.496967, -0.140729
Enriching application data
2/3
Council recordsAppealsFlood risk

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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Planning constraints

Designations that overlap or adjoin the site outline.

  • Flood zone 3: High probability (rivers and sea)Part of the site
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Brownfield land register: Development Site At Bressenden Place Victoria Street Allington Street And Buckingham Pala…Register site at or near this address · +1 more
Also checked, none recorded (21)

flood storage areas, conservation areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

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