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54 Horseferry Road London SW1P 2AF

15/10646/ADVAdvert Application (ADV)Approved
Advertisement consent

Approved on 14 December 2015

Council decision: Application PermittedDelegated (officer decision)

Approximate location: the centre of the postcode, not the exact property.

Proposal

Display of halo lit fascia sign comprising individual letters.

Received
17 November 2015
Decision level
Delegated (officer decision)
Ward
St James's
Agent
Eaton Strevens Associates
  1. Received17 Nov
  2. Validated17 Nov
  3. Consult.
  4. Target12 Jan
  5. Decided14 Dec

Decided in 27 days (council typically 49)

About this application

This is an advertising consent application at 54 Horseferry Road London SW1P 2AF. Westminster has handled 1,279 applications of this type. This one was decided in 27 days, 3 weeks quicker than Westminster's typical decision time. The site is in the Smith Square conservation area, with 8 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 478 applications across St James's. We hold 1,247 applications in total for the SW1P postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode
SW1P 2AF
Application type
Advert Application (ADV)
Scale / size
Small

Planning application dates

Date validated
17 November 2015
Target decision date
12 January 2016
Decision issued
15 December 2015

Applicant and agent

Agent
Eaton Strevens Associates
Agent address
Suite 9 Parkside Business Centre Plumpton Road Hoddesdon Hertfordshire EN11 0ES United Kingdom

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-04638444
Comments
0
Documents
4

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

Also checked, none recorded (20)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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