53 Whitehall London SW1A 2HP
Approved on 2 February 2016
Council decision: Application PermittedDelegated (officer decision)
Boundary © HM Land Registry, © Ordnance Survey · details
This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.
Proposal
Display of externally illuminated signage (340 mm applied letters) at second floor level and an externally illuminated swing sign measuring 1.65m x 1.085m at first floor level.
- Received
- 25 September 2015
- Decision level
- Delegated (officer decision)
- Council
- City of Westminster
- Ward
- St James's
- Agent
- PSE Associates
- ReceivedReceived25 Sep
- ValidatedValidated21 Jan
- Consult.Consultation
- TargetTarget Date17 Mar
- DecidedDecided2 Feb
Decided in 12 days (council typically 49)
About this application
This is an advertising consent application at 53 Whitehall London SW1A 2HP. Westminster has handled 1,279 applications of this type. This one was decided in 130 days, 12 weeks longer than Westminster's typical decision time. The site is in the Trafalgar Square conservation area, with 13 listed buildings nearby. There have been 3 other applications at this address. In the past year there have been 478 applications across St James's. We hold 1,263 applications in total for the SW1A postcode area.
87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).
Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street
Application details
- Postcode
- SW1A 2HP
- Application type
- Advert Application (ADV)
- Scale / size
- Small
Planning application dates
- Date validated
- 21 January 2016
- Target decision date
- 17 March 2016
- Decision issued
- 3 February 2016
Applicant and agent
- Agent
- PSE Associates
- Agent address
- 83 Queens Road Brighton East Sussex BN1 3XE United Kingdom
Planning decision
- Statutory period
- 56 days
Site constraints
Designations that overlap or adjoin the site outline.
- Flood zone 3: High probability (rivers and sea)
- Conservation area: Trafalgar Square
- Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
Also checked, none recorded (21)
flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
Planning history at this site
3 other applications at this property, newest first.
- 20176 Sep
Use of two areas for the Public Highway measuring 4m x 1.5m and 3.7m x 1.5m for the placing of 4 tables and…
ApprovedApplication for full Planning Permission17/07989/FULL - 20047 Oct
Use of two areas of the public highway measuring 4.0m x 1.5m and 3.7m x 1.5m (Whitehall frontage) for the…
ApprovedApplic. for tables and chairs04/07889/TCH - 200224 Jun
Alterations to shopfront and installation of new spotlights at first floor level.
ApprovedFull Planning Permission Application02/04775/FULL
Source: Westminster
Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.
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Around this site
Nearby applications
- 53 Whitehall London SW1A 2HP04/07889/TCHApproved0.0 mi
- 53 Whitehall London SW1A 2HP17/07989/FULL · FullApproved0.0 mi
- 55 Whitehall London SW1A 2EY22/02778/FULL · FullApproved0.0 mi
- 53 Whitehall London SW1A 2HP02/04775/FULL · FullApproved0.0 mi
- 55 Whitehall London SW1A 2EY22/02597/LBC · HeritageApproved0.0 mi
For applicants and trades
Contractors near this project
- Avent Roofing ServicesVerifiedWestminsterRoofing0.6 mi
- Atlas South Technical Service LimitedVerifiedLondonProperty MaintenanceHandyman1.4 mi
- Orient Construction Consultancy LimitedVerifiedLondon3.7 mi
- Nova Coat & PlasterVerifiedStreatham, LondonRenovations & RefurbishmentsPlastering4.7 mi
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