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55 Victoria Street London SW1H 0EU

14/04529/ADVAdvert Application (ADV)Approved
Advertisement consent

Approved on 6 June 2014

Council decision: Application PermittedDelegated (officer decision)

Approximate location: the centre of the postcode, not the exact property.

Proposal

Display of non-illuminated hoarding advertisement panels at ground floor level for a temporary period from 01 June 2014 to 01 June 2015.

Received
12 May 2014
Decision level
Delegated (officer decision)
Ward
St James's
Agent
Alchemi Group
  1. Received12 May
  2. Validated12 May
  3. Consult.
  4. Target7 Jul
  5. Decided6 Jun

Decided in 25 days (council typically 49)

About this application

This is an advertising consent application at 55 Victoria Street London SW1H 0EU. Westminster has handled 1,279 applications of this type. This one was decided in 25 days, 3 weeks quicker than Westminster's typical decision time. There have been 9 other applications at this address. In the past year there have been 478 applications across St James's. We hold 414 applications in total for the SW1H postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode
SW1H 0EU
Application type
Advert Application (ADV)
Scale / size
Small

Planning application dates

Date validated
12 May 2014
Target decision date
7 July 2014
Committee meeting
6 June 2014

Applicant and agent

Agent
Alchemi Group
Agent address
Harcourt House Suite 1, 19A Cavendish Square London W1G 0PN

Planning decision

Statutory period
56 days

Additional information

Comments
0
Documents
2

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Flood zone 3: High probability (rivers and sea)
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
Also checked, none recorded (23)

flood storage areas, conservation areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2014
    15 May

    Amendments to planning permission dated 5 August 2013 (RN: 12/11412/FULL

    ApprovedNon-material amendmentFiled alongside14/04697/NMA
  2. 2014
    12 May

    Display of non-illuminated hoarding advertisement panels at ground floor level for a temporary period from 01…

    This applicationApprovedAdvertisement consent14/04529/ADV

Planning history at this site

8 other applications at this property, newest first.

  1. 2016
    21 Jan

    Display of three internally halo lit illuminated fascia signs (two measuring 0.7m x 0.7m and one measuring…

    ApprovedAdvertisement consent16/00524/ADV
  2. 2016
    18 Jan

    Amendments to planning permission dated 25 August 2015 (RN: 14/11310

    ApprovedNon-material amendment16/00396/NMA
  3. 2015
    19 Nov

    Details of supplementary acoustic report pursuant to Condition 8 of planning permission dated 24 August 2015…

    ApprovedDischarge of conditions15/10947/ADFULL
  4. 2015
    1 Oct

    Infill terrace at 11th floor level to create additional internal living space, installation of a retractable…

    ApprovedApplication for full Planning Permission15/09202/FULL
  5. 2014
    30 May

    Amendments to planning permission dated 5 August 2014 (RN: 12/11412

    ApprovedNon-material amendment14/05258/NMA
  6. 2014
    21 Feb

    Variation of conditions of planning permission dated 5 August 2013 (RN: 12/11412

    WithdrawnVariation of conditions (s73)14/01613/FULL

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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