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104 - 106 Rochester Row London SW1P 1JP

14/00008/ADVAdvert Application (ADV)Approved
Advertisement consent

Approved on 1 April 2014

Council decision: Not requiredDelegated (officer decision)

Approximate location: the centre of the postcode, not the exact property.

Proposal

Display of a non-illuminated sign measuring 0.4m x 0.8m positioned 3.1m above pavement level.

Received
2 January 2014
Decision level
Delegated (officer decision)
Ward
Vincent Square
Agent
HFMA Ltd
  1. Received2 Jan
  2. Validated14 Mar
  3. Consult.
  4. Target9 May
  5. Decided1 Apr

Decided in 18 days (council typically 49)

About this application

This is an advertising consent application at 104 - 106 Rochester Row London SW1P 1JP. Westminster has handled 1,279 applications of this type. This one was decided in 89 days, 6 weeks longer than Westminster's typical decision time. The site is in 4 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 92 applications across Vincent Square. We hold 1,247 applications in total for the SW1P postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode
SW1P 1JP
Application type
Advert Application (ADV)
Scale / size
Small

Planning application dates

Date validated
14 March 2014
Target decision date
9 May 2014
Committee meeting
1 April 2014

Applicant and agent

Agent
HFMA Ltd
Agent address
110 Rochester Row Victoria London SW1P 1JP

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-03100679
Comments
0
Documents
5

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Flood zone 3: High probability (rivers and sea)
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed
  • Brownfield land register: 78 - 110 Rochester Row LondonRegister site at or near this address
Also checked, none recorded (22)

flood storage areas, conservation areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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