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36-40 Belgrave Road London SW1V 1RG

13/12218/ADVAdvert Application (ADV)Approved
Advertisement consent

Approved on 7 January 2014

Council decision: Application PermittedDelegated (officer decision)

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Installation of non-illuminated fascia sign and externally illuminated projecting sign.

Received
6 December 2013
Decision level
Delegated (officer decision)
Ward
Warwick
Agent
JFK Signs Ltd
  1. Received6 Dec
  2. Validated6 Dec
  3. Consult.
  4. Target31 Jan
  5. Decided7 Jan

Decided in 32 days (council typically 49)

About this application

This is an advertising consent application at 36-40 Belgrave Road London SW1V 1RG. Westminster has handled 1,279 applications of this type. This one was decided in 32 days, 2 weeks quicker than Westminster's typical decision time. The site is in the Pimlico conservation area, with 2 listed buildings nearby. There has been 1 other application at this address. We hold 1,122 applications in total for the SW1V postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode
SW1V 1RG
Application type
Advert Application (ADV)
Scale / size
Small

Planning application dates

Date validated
6 December 2013
Target decision date
31 January 2014
Committee meeting
7 January 2014

Applicant and agent

Agent
JFK Signs Ltd
Agent address
83 Bellenden Road London Greater London SE15 4QJ

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-03055716
Comments
0
Documents
5

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Flood zone 3: High probability (rivers and sea)
  • Conservation area: Pimlico
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed
Also checked, none recorded (22)

flood storage areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2013
    6 Dec

    Installation of non-illuminated fascia sign and externally illuminated projecting sign.

    ApprovedListed building consentFiled alongside13/12217/LBC
  2. 2013
    6 Dec

    Installation of non-illuminated fascia sign and externally illuminated projecting sign.

    This applicationApprovedAdvertisement consent13/12218/ADV

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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