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154 Victoria Street London SW1E 5LB

04/09239/ADVAdvert Application (ADV)Permitted
Advertisement consent

Proposal

Retention of halo illuminated fascia sign and internally illuminated projecting sign.

Received
22 November 2004
Decided
22 December 2004 · Application Permitted
Decision level
Delegated (officer decision)
Ward
St James's
Approximate location: the centre of the postcode, not the exact property.
  1. Received22 Nov
  2. Validated6 Dec
  3. Consult.
  4. Target30 Jan
  5. Decided22 Dec

Decided in 16 days (council typically 49)

7 weeks typical decision time in Westminster87% of advertising applications approved

This is an advertising consent application at 154 Victoria Street London SW1E 5LB. Westminster has handled 1,283 applications of this type and approves 83% of them, typically deciding them in 36 days. This one was decided in 30 days, 6 days quicker than Westminster's median. The site is in 4 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 558 applications across St James's. We hold 518 applications in total for the SW1E postcode area.

Application Details

Reference
04/09239/ADV
Address
154 Victoria Street London SW1E 5LB
Postcode
SW1E 5LB
Local Authority
Westminster
Application Type
Advert Application (ADV)
Scale / Size
Small
Decision Status
Permitted
Current Status
Decided
Ward
St James's

Applicant & Agent

Agent Address
Hille Business Centre 132 St Albans Road Watford Herts WD24 4AE

Planning Application Dates

Date Received
22 November 2004
Target Decision Date
30 January 2005
Date Decided
22 December 2004
Date Validated
6 December 2004
Date Submitted
22 November 2004
Committee Meeting
22 December 2004

Planning Decision

Decision
Application Permitted
Decided By
Delegated Decision
Statutory Period
55 days

Publicity

Appeal

Additional Information

Comments
0
Documents
5
Coordinates
51.496777, -0.143492
Enriching application data
2/3
Council recordsAppealsFlood risk

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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Planning constraints

Designations at the address point. Ones next to the site may also apply.

  • Flood zone 3: High probability (rivers and sea)
  • Listed building: Grade II: Sutton HouseOn or next to this site
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
Also checked, none recorded (22)

flood storage areas, conservation areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

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