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New Look, 12 The Parade, Northampton, Northamptonshire, NN1 2EA

N/2010/0843Advertisement ConsentPermitted

Proposal

Internally illuminated fascia sign.

Received
13 September 2010
Decided
4 November 2010 · Approval
Decision level
Delegated (officer decision)
Ward
Castle Ward
Approximate location: the centre of the postcode, not the exact property.
  1. Received13 Sep
  2. Validated20 Sep
  3. Consult.
  4. Target15 Nov
  5. Decided4 Nov

Decided in 45 days (council typically 70)

10 weeks typical decision time in West Northamptonshire92% of advertising applications approved

This is an advertising consent application at New Look, 12 The Parade, Northampton, Northamptonshire, NN1 2EA. West Northamptonshire has handled 348 applications of this type and approves 90% of them, typically deciding them in 61 days. This one was decided in 52 days, 9 days quicker than West Northamptonshire's median. The site is in the All Saints conservation area, with 12 listed buildings nearby. There have been 2 other applications at this address. In the past year there have been 132 applications across Castle Ward. We hold 1,907 applications in total for the NN1 postcode area.

Application Details

Reference
N/2010/0843
Address
New Look, 12 The Parade, Northampton, Northamptonshire, NN1 2EA
Postcode
NN1 2EA
Local Authority
West Northamptonshire
Application Type
Advertisement Consent
Scale / Size
Small
Decision Status
Permitted
Current Status
10 - Approved
Ward
Castle Ward

Applicant & Agent

Applicant Address
Property Department Mercery Road Weymouth Dorset DT3 5HJ
Agent Address
378 Princeway Gateshead Tyne & Wear NE11 0TU

Planning Application Dates

Date Received
13 September 2010
Target Decision Date
15 November 2010
Date Decided
4 November 2010
Date Validated
20 September 2010
Date Submitted
13 September 2010

Planning Decision

Decision
Approval
Decided By
Delegated
Statutory Period
56 days

Publicity

Appeal

Additional Information

Documents
17
Coordinates
52.238750, -0.897308
Enriching application data
2/3
Council recordsAppealsFlood risk

Source: West Northamptonshire

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Planning constraints

Designations that overlap or adjoin the site outline.

  • Conservation area: All SaintsPart of the site
  • Listed building: Grade II: The ParadeOn or next to this site
  • Flood zone 1: Low probability (rivers and sea)

Not published by this council, so not checked: Article 4 directions and tree preservation orders. Ask the council if these matter.

Also checked, none recorded (20)

flood storage areas, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

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