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Unit 4 Ely Road Theale Reading RG7 4BQ

26/02280/ADVAdvert ApplicationAwaiting decision
Advertisement consent
Site boundary (council red line)

Proposal

Add a branded company sign to the south elevation of Unit 4 Ely Road, this elevation looks on to Brunel Road. The branded fascia sign will enable visitors to identify our building. The sign will not be illuminated and will be 5.5 metres from the ground and will be 1.5x3.0.3 metres in size. It will be made of ACM

Received
20 October 2026
Decision due
15 December 2026
Public comments
0 · last counted 26 October 2026
Ward
Theale
  1. Received20 Oct
  2. Validated20 Oct
  3. Consult.
  4. Target15 Dec
  5. Decided

Have your say

Comment on the council's siteDocuments (4)

About this application

This is an advertising consent application at Unit 4 Ely Road Theale Reading RG7 4BQ. West Berkshire has handled 25 applications of this type. It has been with the council since 20 October 2026 and is still awaiting a decision. There are no previous applications recorded at this address. In the past year there have been 30 applications across Theale. We hold 1,947 applications in total for the RG7 postcode area.

100% of advertising applications at West Berkshire Council were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode
RG7 4BQ
Application type
Advert Application
Scale / size
Small
Parish
Theale Parish Council

Planning application dates

Date validated
20 October 2026

Planning decision

Statutory period
56 days

Additional information

Documents
4
Constraints
13

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Flood zone 3: High probability (rivers and sea)Part of the site
Also checked, none recorded (24)

flood storage areas, conservation areas, listed buildings, Article 4 directions, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: West Berkshire

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For applicants and trades

Before the decision

You may need a flood risk assessment. Drainage & flood risk consultants near this site

The site is in flood zone 3 (Environment Agency).

See all drainage and flood risk consultants near Theale

Nearest first, within 25 miles of the site. Every firm is listed free.

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