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The Galleria Car Park Comet Way Hatfield AL10 0XR

6/2026/0172/ADVADVERT CONSENTRefused
Advertisement consent

Refused on 8 April 2026

Delegated (officer decision)2 reasons for refusal

Approximate location: the centre of the postcode, not the exact property.

Proposal

Installation of two non-illuminated displays, static advertisements on the external façades of The Galleria shopping centre, Hatfield. One PVC vinyl advertisement is proposed on the Comet Way elevation, mounted via a cable frame system fixed to the existing façade. One external mesh PVC advertisement is proposed on the Cavendish Way glazed façade, fixed directly to the existing façade structure. Both advertisements are flat-mounted, non-illuminated, static, and involve no projection beyond the building façade.

Received
2 February 2026
Decision level
Delegated (officer decision)
Ward
Hatfield Cent.
  1. Received2 Feb
  2. Validated2 Feb
  3. Consult.3 Apr
  4. Target
  5. Decided8 Apr

Decided in 65 days (council typically 56)

About this application

This is an advertising consent application at The Galleria Car Park Comet Way Hatfield AL10 0XR. Welwyn Hatfield has handled 57 applications of this type. This one was decided in 65 days, 9 days longer than Welwyn Hatfield's typical decision time. There are no previous applications recorded at this address. In the past year there have been 38 applications across Hatfield Cent.. We hold 208 applications in total for the AL10 postcode area.

95% of advertising applications at Welwyn Hatfield Borough Council were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Why it was refused

  1. Given the proposed size and scale of the proposed advertisements, their materiality and fixing to the Galleria, the proposed development is considered to result in an incongruous addition to the building that would be dominating in size, erode the architectural quality of the building and due to the proposed materials would result in undue harm to the visual amenity of the wider area. The proposals are therefore considered to be contrary to Paragraph 141 of the NPPF 2024, Policies SADM6 and SP9 of the Welwyn Hatfield Local Plan 2023 and the Welwyn Hatfield District Plan Supplementary Design Guidance document 2005.
  2. Plan Revision Details Received Date Number Number Location Plan 2 February 2026 Block Plan Comet Way The 2 February 2026 Block Plan Cavendish Way 2 February 2026 Location Plan Comet Way 2 February 2026 Location Plan Cavendish 5 February 2026 103 Existing Elevation Comet 5 February 2026 102 Proposed Elevation 5 February 2026 101 Existing Elevation Cavendish 5 February 2026 104 v3 Proposed Elevation Comet 5 February 2026 1.

From the council's decision notice.

Application details

Postcode
AL10 0XR
Application type
ADVERT CONSENT
Scale / size
Small
Parish
Hatfield

Planning application dates

Date validated
2 February 2026
Consultation expiry
3 April 2026
Consultation end
3 April 2026

Applicant and agent

Agent address
71-75 Shelton Street Covent Gardens London WC2H9JQ

Publicity

Advertisement expiry
4 March 2026
Site notice end
4 March 2026

Additional information

UPRN
200003858471

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Flood zone 1: Low probability (rivers and sea)

Not published by this council, so not checked: Article 4 directions and tree preservation orders. Ask the council if these matter.

Also checked, none recorded (22)

flood storage areas, conservation areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Welwyn Hatfield

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