Lifan Store Unit 5 Faircross House 116 The Parade High Street Watford WD17 1BD
Approved on 18 July 2025
Council decision: Advertisement ConsentDelegated (officer decision)
Boundary © HM Land Registry, © Ordnance Survey · details
This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.
Proposal
Consent to display an externally illuminated advertisement sign to be mounted on the front elevation of the property.
- Received
- 8 May 2025
- Decision level
- Delegated (officer decision)
- Council
- Watford Borough Council
- Ward
- Central
- ReceivedReceived8 May
- ValidatedValidated8 May
- Consult.Consultation2 Jun
- TargetTarget Date3 Jul
- DecidedDecided18 Jul
Decided in 71 days (council typically 49)
About this application
This is an advertising consent application at Lifan Store Unit 5 Faircross House 116 The Parade High Street Watford WD17 1BD. Watford has handled 133 applications of this type. This one was decided in 71 days, 3 weeks longer than Watford's typical decision time. The site is in the Chelmsford New London Road conservation area, with 1 listed building nearby. There are no previous applications recorded at this address. In the past year there have been 28 applications across Central. We hold 1,594 applications in total for the WD17 postcode area.
100% of advertising applications at Watford Borough Council were approved. Across all application types, the council typically decides in about 7 weeks (median).
Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street
Application details
- Postcode
- WD17 1BD
- Application type
- Advert Application
- Scale / size
- Small
Planning application dates
- Date validated
- 8 May 2025
- Consultation expiry
- 2 June 2025
- Neighbour consultation end
- 2 June 2025
- Target decision date
- 3 July 2025
- Permission expires
- 18 July 2030
Applicant and agent
- Agent address
- 79 Westfield Avenue Watford Hertfordshire WD24 7HF
Planning decision
- Statutory period
- 56 days
Site constraints
Designations that overlap or adjoin the site outline.
- Conservation area: Civic Core
- Flood zone 1: Low probability (rivers and sea)
Not published by this council, so not checked: Article 4 directions and tree preservation orders. Ask the council if these matter.
Also checked, none recorded (21)
flood storage areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
Planning history at this site
2 other applications at this property, newest first.
Source: Watford
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Around this site
Nearby applications
- 3 Faircross House 116 The Parade High Street Watford WD17 1BA06/00517/ADV · AdvertisingWithdrawn0.0 mi
- Unit 2 Heather And Rose Health Ltd Faircross House 116 The Parade High Street Watford WD17 1BD25/00801/ADV · AdvertisingApproved0.0 mi
- Unit 5 Faircross House 116 The Parade High Street Watford WD17 1BD12/00126/COU · AmendmentApproved0.0 mi
- Unit 5 Faircross House 116 The Parade High Street Watford WD17 1BD11/01146/COU · AmendmentRefused0.0 mi
- Unit 10 To 11 Faircross House 116 The Parade High Street Watford WD17 1BD25/00013/ADV · AdvertisingApproved0.0 mi
For applicants and trades
Contractors near this project
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- IEG Installation LtdElectrician0.0 mi
- BathCADKitchen & Bathroom0.0 mi
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