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Frogmore House 273 Lower High Street Watford WD17 2HU

25/00167/ADVAdvert ApplicationApproved
Advertisement consent

Approved on 17 July 2025

Council decision: Advertisement ConsentDelegated (officer decision)

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Consent to display non illuminated sign to outer boundary wall

Received
27 February 2025
Decision level
Delegated (officer decision)
Public comments
1
Ward
Central
  1. Received27 Feb
  2. Validated27 Feb
  3. Consult.21 Mar
  4. Target18 Jul
  5. Decided17 Jul

Decided in 140 days (council typically 49)

About this application

This is an advertising consent application at Frogmore House 273 Lower High Street Watford WD17 2HU. Watford has handled 133 applications of this type. This one was decided in 140 days, 13 weeks longer than Watford's typical decision time. The site is in 1 listed building nearby. There have been 2 other applications at this address. In the past year there have been 28 applications across Central. We hold 1,594 applications in total for the WD17 postcode area.

100% of advertising applications at Watford Borough Council were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode
WD17 2HU
Application type
Advert Application
Scale / size
Medium

Planning application dates

Date validated
27 February 2025
Consultation expiry
21 March 2025
Neighbour consultation end
21 March 2025
Target decision date
18 July 2025
Decision issued
18 July 2025
Permission expires
18 July 2030

Applicant and agent

Agent address
Mr Richard Conroy 37 Beresford Avenue Hanwell London W7 3AJ

Planning decision

Statutory period
141 days

Additional information

Planning Portal ID
PP-13799905
Documents
12
Constraints
3

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

Not published by this council, so not checked: Article 4 directions and tree preservation orders. Ask the council if these matter.

Also checked, none recorded (19)

flood storage areas, conservation areas, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2025
    3 Mar

    Internal and external alterations including repair/repainting works, alterations to internal stud walls…

    ApprovedListed building consentFiled alongside25/00184/LBC
  2. 2025
    27 Feb

    Consent to display non illuminated sign to outer boundary wall

    This applicationApprovedAdvertisement consent25/00167/ADV

Source: Watford

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