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Smithys Forge, 7, Lichfield Road, Brownhills, Walsall, WS8 6HR

25/1503Advertisement ConsentApproved

Approved on 24 April 2026

Council decision: Advertisement Consent: Approve for 5 Years

Approximate location: the centre of the postcode, not the exact property.

Proposal

Advertisement consent for proposed and some refurbished comprising 1no. externally illuminated fascia sign measuring 1.5m high x 2.2m wide x 0.035m depth. Other type externally illuminated sign measuring 1.5m high x 1.8m width x 0.01m depth. Other type externally illuminated sign measuring 1.13m high x 4m width x 0.01m depth. Other type internaly illuminated sign measuring 4.26m high x 1.82m width x 0.15 depth. Two other type sign measuring 1.22m high x 1.705m width x 0.8m depth. Other type sign measuring 1.5m high x 1.5m width x depth.

Received
20 February 2026
Ward
Brownhills
  1. Received20 Feb
  2. Validated
  3. Consult.
  4. Target17 Apr
  5. Decided24 Apr

Decided in 63 days (council typically 56)

About this application

This is an advertising consent application at SMITHYS FORGE, 7, LICHFIELD ROAD, BROWNHILLS, WALSALL, WS8 6HR. Walsall has handled 282 applications of this type. This one was decided in 63 days, 7 days longer than Walsall's typical decision time. There are no previous applications recorded at this address. In the past year there have been 15 applications across Brownhills. We hold 708 applications in total for the WS8 postcode area.

94% of advertising applications at Walsall Metropolitan Borough Council were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode
WS8 6HR
Application type
Advertisement Consent
Scale / size
Small

Planning application dates

Validated
20 February 2026
Target decision date
17 April 2026

Applicant and agent

Agent address
Morgan Signs & Design Limited, Unit 10 B, Springvale Industrial Park,, Union Street, BILSTON, WV140QT

Planning decision

Statutory period
56 days

Additional information

Documents
5

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Flood zone 1: Low probability (rivers and sea)

Not published by this council, so not checked: Article 4 directions. Ask the council if these matter.

Possibly incomplete for this council: tree preservation orders.

Also checked, none recorded (22)

flood storage areas, conservation areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Walsall

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